Online Company Offers Best Way to Buy a Road Bike

May 03, 2007 (PRLEAP.COM) Sports News
ST. LOUIS, MO: à bloc – It is a road bike racing term in French. It means to ride as hard as you possibly can, to go all out. But to competitive and aspiring road bike cyclists it now means the best way to buy a premium road bike at affordable prices. To à bloc cycling, inc., a new online road bike manufacturer, it means creating a new paradigm of performance, value and service for its customers.

à bloc cycling, inc. (, announces a line of aluminum frame road bikes available only through its web site. They are made with high quality components known and respected by cyclists. As a result, à bloc road bikes are priced by as much as 75% less than other comparably equipped bikes sold through bike stores. For example, the popular Elite from à bloc is priced at $599.00. This model compares with well-known manufacturers’ similarly equipped bike that can cost as much as $1,600.00 or more. Plus, à bloc bikes are pre-assembled and shipped directly to customers.

“It is our belief that premium bicycles do not necessarily have to be accompanied by premium prices,” Gary Smith, President and co-founder of à bloc cycling, inc., said. “We’ve listened to scores of bicycling enthusiasts at events across the country where we have shown our bikes, and the most frequent comment we hear is that they love the sport but not the high prices typically associated with the finest models. à bloc solves this problem by combining quality and value in one bike.”

“We talked with cyclists of all backgrounds and levels of experience, we conducted extensive market research, and then we translated all of this input into product design. à bloc developed a line of bikes that provides cyclists with the finest components pre-assembled on a first-class aluminum frame,” said co-founder Jeff Smith, Vice President of Product for à bloc cycling, inc. “Our bikes are built around double-butted 7075 aluminum frames, which are among the finest and most often sought after by cyclists throughout the industry.”

“I ride our bikes and I can personally testify to their quality, rideability and their handling,” said Jeff Smith, an avid and longtime cyclist. “These bikes are so aerodynamic and light that they ride like a razor. The quality frame and component combination produces the intended high level riding experience that a serious cyclist seeks.”

The frames for à bloc bicycles are manufactured in Taiwan which is quickly becoming the top bicycle manufacturing location in the world. à bloc then adds components which veteran cyclists know and trust from some of the finest companies in the industry, such as Shimano, FSA, Maxxis, Jalco, Velo and UNO. The bikes are pre-assembled so they are “ready to ride” out of the box and then shipped to à bloc’s facilities in the U.S. for direct distribution to customers.

Gary and Jeff have shown à bloc bikes at many bicycling events. “We’ve heard comments ranging from ‘beautiful bike’ to ‘incredible quality for the price,’” Gary Smith said. “One cyclist looked closely at our bikes and even commented, ‘I know this bike, even though I haven’t heard of à bloc cycling before now, because I know the components.’ These testimonials tell us we’re hitting our target with the market, and we are committed to continue serving our customers with what they want and what they need.”

à bloc bicycles also have the distinction of being a Missouri-based manufacturer of road bikes. “Being from the Show-Me State, we’re pretty tough judges of quality ourselves,” Jeff Smith said. “If these bikes pass our high standards, we feel comfortable others will appreciate them for their quality and value, as well.”

à bloc cycling is having its Spring Sale on its current models. For more information, visit, or call (314) 518-5871.