SiteSpect Unveils WATTS™ Integration Solution for WebSideStory® HBX™

BOSTON, MASS., May 7, 2007 – SiteSpect, Inc. (www.SiteSpect.com), the leading provider of non-intrusive Web site testing and optimization solutions, today announced successful customer implementations of its WATTS™ technology for WebSideStory® HBX™ Analytics. SiteSpect WATTS is a patent-pending solution that allows Web marketers and analysts to view and segment the results of their SiteSpect multivariate test campaigns within any major third-party analytics system, including WebSideStory HBX. Like the rest of the SiteSpect solution, activation of WATTS is fast and non-intrusive – no changes are required to the Web site and no page tags need to be added or modified.

"WATTS makes it possible to analyze our multivariate tests in the context of HBX user segments such as SEM campaigns and keywords," said Kerry Shrives, manager of online auction operations at Skinner Auctions. "This enables us to better understand which messages resonate best at each point of the entire user experience, from the search engine query to conversion. The fact that we can now segment and analyze both SiteSpect and HBX data within the same interface adds value to our entire Web analytics investment."

SiteSpect WATTS offers a 100 percent real-time capability for injecting more than 20 different data dimensions into WebSideStory HBX page tags. The dimensions include test campaigns, factors and variations, as well as unique user and visit-level attributes. Appearing as new metrics within the WebSideStory HBX interface, SiteSpect WATTS data empowers Web marketers to segment, analyze and optimize any user behavior based on the results of their multivariate test campaigns.

"WATTS is our latest effort to provide Web marketers with next-generation site improvement tools that are easy to use and deploy. Our users may now analyze data within SiteSpect, HBX, or both systems simultaneously," said Eric Hansen, president of SiteSpect. "It's gratifying to see WATTS being embraced and valued so quickly by our customers. The ease with which WATTS is activated is greatly accelerating the adoption process."

WATTS is available now to all SiteSpect customers.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call (617) 859-1900.