SiteSpect Unveils WATTS™ Integration Solution for Google Analytics™

BOSTON, MASS., May 7, 2007 – SiteSpect, Inc. (www.SiteSpect.com), the leading provider of non-intrusive Web site testing and optimization solutions, today announced successful customer implementations of its WATTS™ technology for Google Analytics™. SiteSpect WATTS is a patent-pending solution that allows Web marketers and analysts to view and segment the results of their SiteSpect multivariate test campaigns within any major third-party analytics system, including Google Analytics. Like the rest of the SiteSpect solution, activation of WATTS is fast and non-intrusive – no changes are required to the Web site and no page tags need to be added or modified.

"WATTS is an easy way to further extend and refine our site tuning capabilities," said Bill Spingarn, a Web analyst for OnlineLabels.com, one of the largest providers of laser and ink jet labels on the Internet. "Within minutes, we had Google Analytics collecting information about our SiteSpect test groups."

SiteSpect WATTS offers a 100 percent real-time capability for injecting more than 20 different data dimensions into Google Analytics page tags. These dimensions, which include test campaigns, factors and variations, empower Web marketers to segment, analyze and optimize any user behavior based on the results of their multivariate test campaigns.

"WATTS is our latest effort to provide web marketers with next-generation site improvement tools that are easy to use and deploy. Our users may now analyze data within SiteSpect, Google Analytics, or both systems simultaneously," said Eric Hansen, president of SiteSpect. "It's gratifying to see WATTS being embraced and valued so quickly by our customers. The ease with which WATTS is activated is greatly accelerating the adoption process."

WATTS is available now to all SiteSpect customers.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call (617) 859-1900.