Face2Face Communications Introduces Specialized Training & Marketing Services For Museums & Visitor Attractions
May 09, 2007 (PRLEAP.COM) Education NewsNEW YORK City, May 2007 - With its new division, Face2Face Communications, Pastiche Inc. is now providing specialized marketing and staff training services for museums and visitor attractions. "We are delighted to offer to museums and educators essential tools and skills to help them connect more effectively with their communities, as we have done for corporations over the past 21 years," said company founder Jackie Wildau. The company's clients have included American Express, Nike, Skidmore Owings & Merrill and Exploris museum. A new website has been launched at www.face2facecom.com.
Using techniques borrowed from the actor, Face2Face intensive training sessions empower people to better perform in the mission-driven, education-oriented workplace of the museum, heritage center or visitor attraction - and even in the classroom. "These facilities have a mission and a culture and a message to communicate that are essential to fulfilling their roles in the community," says Wildau, who will be a delegate at the American Association of Museums (AAM) gathering in Chicago in May. "And the best interpretive medium for conveying content is still the human being."
Face2Face Communications trains those who serve the diverse public (frontline staff, retail employees, educators, attendants) to become better hosts, better educators, better guides - able to take charge of interactions and handle situations as they arise - critical skills for all facilities that regularly accommodate groups of energetic young people, teenage visitors and families. "The role of staff is critical," says Wildau. "They are the human intermediaries - the ambassadors. Docents and educators impart the message that inspires and makes visitors want to learn and return. They bring a museum's collection to life with what they say and how they say it."
For executive staff, Face2Face supplies the tools for more productive interaction in their internal and external roles, including presentations, development, fundraising and board meetings, and when needed, assisting with the clarification of core message and mission.
Depending on a facility's needs and the number of people being trained, sessions may vary in length from a single afternoon to a two-week series. To help keep the experience and knowledge fresh, Face2Face provides manuals, trainer-training, refresher coaching and evaluation and other resources.
Face2Face also provides creative services for powerful marketing and fundraising events - helping to stimulate community support, sponsorship and development. "We show facilities how to staff their special events and fundraising functions with their own people, so those people skills they pick up in the training sessions can really shine," says Wildau. "It allows those who really know the place to help get the word out in multiple, meaningful ways."
About Jackie Wildau and Face2Face Communications
Jackie Wildau, the creative mind and principal of Face2Face Communications, has made a unique profession of applying the art of theater to the needs of businesses and educational institutions. She combines a lifetime of expertise as a highly skilled performer with an extensive career as a theatre director, choreographer and creator of corporate and theatrical productions. Since 1986 with her first company, Pastiche Inc., she has served the corporate community with highly effective development programs, marketing productions and media stunts. With her new endeavor, Face2Face Communications, Wildau offers a suite of development services designed to help museums and visitor attractions fulfill their mission and educational goals through specialized staff training and marketing. Face2Face is a member of AAM and IAAPA. Visit www.face2facecom.com.