ReLogic Answers Demand for Consumer-Driven, Internet-based Denver Real Estate Solution

May 16, 2007 (PRLEAP.COM) Business News
Denver, May 2007 – Denver-based ReLogic (www.relogic.com) kicked-off business this month to answer the demand for consumer-driven, Internet-based real estate services.

“Our technologically advanced tools, competitive transparent pricing, specialized real estate experts and efficient resource management set us apart from other Denver real estate companies,” said John Carney, ReLogic CEO and co-chairman.

The most recent brainchild of entrepreneur and technology mogul James Eberhard, ReLogic combines Eberhard’s technical savvy with the real estate expertise of company co-founders Dan Diaz and Kirk Lautensleger and the management experience of John Carney. They launched ReLogic in Colorado this month with the goal of becoming the nation’s “smart way to find, buy and sell homes.”

They strive to launch ReLogic in 25 markets over the next three years and rank among the top 10 real estate companies in transaction size within five years.

ReLogic is at the forefront of technological advances in online tools and search engines, which enable buyers and sellers to have more control over the real estate transaction process.

“The home buying and selling process has drastically changed with advances in technology – 80 percent of buyers used the Internet to find a home last year, and nearly one in four purchased a home they found online,” said Eberhard, ReLogic co-chairman and co-founder. “We strive to be the most technologically savvy real estate brokerage in the business providing Denver real estate customers the most advanced tools to buy and sell homes.”

ReLogic.com features comprehensive search functionality including ReLogic’s robust proprietary search engine that allows customers to access the most current MLS home listings. Buyers can request immediate text message and email alerts on new MLS listings that meet their criteria, including neighborhood, price and number of bedrooms, and receive the latest information on current listings of interest. When buyers are ready, they can schedule home showings with ReLogic showing experts online, anytime.

ReLogic.com offers the most comprehensive MLS housing data available in the Denver real estate market. The site also features Google maps as well as a detailed toolbar that shows visitors where local amenities are located in relation to homes. For example, the toolbar highlights police and fire departments, churches, restaurants, gas stations, pharmacies, schools, etc. in the area.

To streamline its processes and eliminate paperwork, ReLogic also utilizes online, email and text message correspondence to communicate with customers about important processes and documents throughout the buying and selling process. For example, ReLogic contracts can be completed and signed completely electronically instead of via fax or hand delivery.

“Our customers live on their computers and email, so we communicate with them on their terms,” said Eberhard. “In turn, ReLogic’s automated systems and technological infrastructure allow us to provide services more efficiently and less expensively to customers.”

ReLogic’s business model is a best-of-both-worlds hybrid between traditional real estate brokerage models and for-sale-by-owner models.

“At ReLogic we understand the value of Realtors for buying and selling residential real estate. People don’t want to do it alone, after all this is the biggest financial decision most people make in their lives,” said Carney. “But with the proliferation of the Internet, consumers are doing much of the legwork to buy or sell a home themselves – buyers typically spend four weeks searching homes online before ever engaging a real estate agent. We believe that consumers should be compensated for this work with lower commissions.”

When customers buy or sell a house using a ReLogic agent, they are given 25 percent of ReLogic’s commission. At ReLogic.com, visitors can use the site’s rebate calculator to see how much they will save by buying or selling a home with ReLogic.

“We strive to provide high level, quality service to empower consumers to make smart real estate decisions, at a fraction of the cost of traditional real estate commission fees. With ReLogic, there are no up-front charges, surprises or hidden fees,” said Carney.

Although ReLogic is a fully-licensed Realtor in the state of Colorado, the company differs from traditional real estate brokerage models in that it does not partner customers with a single Realtor. Rather, each customer works with an entire team of specialized real estate experts.

Sellers have access to a team of experts including highly trained home stagers, open house specialists, closing experts, and professional marketers and photographers to advertise and promote their home.

Buyers work with ReLogic team members including showing experts and closing experts, as well as pre-approved inspection companies and mortgage lending partners.

“We make a promise of quality to each customer,” said Carney. “In fact, we offer an unconditional satisfaction guarantee that we’ll refund ReLogic’s entire commission if a customer is not completely satisfied with our quality of service.”

For more information about ReLogic and its services, call 1-866-697-3564 or visit www.relogic.com.

About ReLogic
Headquartered in Denver, Colo., ReLogic is the smart new way to find, buy and sell homes. ReLogic’s mission is to offer residential real estate buyers and sellers a cost effective and efficient alternative to the do-it-yourself discount and full commission real estate agent models. For more information, visit www.relogic.com.

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