Thahottopic.com changes it's name and image

Online retailer of Consumer Electronics thahottopic.com changed it's name to Bear-Electronics.com in fear of being mistaken for the popular website hottopic.com retailer of Gothic and alternative music related apparel and accessories.

After the 2006 launch thahottopic.com recieved feedback from customers confused about the site's content.
This year thahottopic relauched with a new name and a new look in efforts to remove themselves from hottopics shadow.

In addition to the makeover bear-electronics.com is now promoting a Rewards Program that rewards cash over points. The cash is awarded on a visa debit card that can be used anywhere not just on the site.

More About Bear-Electronics.com:
Recently relaunched this year bear-electronics.com is the new up and coming online retailer of Consumer Electronics from Camera's to TV's and now Musical Instruments "stop by and see what we have in store for you"