add 'Hooked on Phonics' Reading Aid to their UK Range

June 06, 2007 (PRLEAP.COM) Education News are pleased to announce the launch of Hooked on Phonics, the award winning reading aid, as part of their UK range.

Originally developed in the US in the late ‘80s, Hooked on Phonics is a multi-award winning brand designed to provide parents with a complete multi media package to help their children learn to read. Over the years, Hooked on Phonics has become the brand leader in the US reading aid market achieving a staggering 98% brand recognition.

With the UK government’s focus firmly set on improving primary school children’s ability to read, and its support of the phonics method of teaching, the launch of the UK version of Hooked on Phonics is perfectly timed.

The UK range of Hooked on Phonics is available at Each of the packs has been fully anglicised in order to comply with UK language and reading methods. The range comprises Hooked on Phonics Get Ready to Read ( pre-school children, Hooked on Phonics Level 1 ( for 4-6 and Hooked on Phonics Level 2 for ages 6-7.

Hooked on Phonics key USP is that it delivers everything you need for teaching a child the basics in one box. For example, Hooked on Phonics Level 1 offers a PC and Mac compatible CD Rom, 2 Audio CDs, four sets of flash cards, a work book, fourteen reading book and a progress chart.

The Hooked on Phonics concept provides an invaluable tool for parents to get involved with and successfully help their child to read. Evidence of its success can be seen in the thousands of testimonials that have been received from US customers who have discovered the Hooked on Phonics system over the past 20 years. ( is an internet retailer specialising in educational games and toys. Pauline Avery, Owner and manager of commented on the launch ‘kidEstore are always looking at fun ways to help children to learn and we are delighted to be involved with a great brand like Hooked on Phonics. We are sure this range will be a great help to parents trying to give their children a boost in the early stages of education.’


For further information and images contact Pauline Avery on 087 087 45437,