– Interracial Dating and Social Networking Site Starts National Grassroots Campaign.

June 08, 2007 (PRLEAP.COM) Business News
(Atlanta) Ė Interracial dating and social networking website, launches the beginning of itís national grassroots campaign for membership to build awareness of the completely free website.

CEO Jon Coward, says, ďI really donít have the budget to splash the web full of banner ads with the non-funded business model I have chosen. Also, an affiliate program is prohibitively expensive until you make enough money to determine a proper value for each member. I borrowed from my days of working for a start up cable network. Just get the word out there. If they like it, the people will spread it. Minimum expenditure of cash, maximum effect!Ē

The grass-roots campaign launches in Mid-June and will continue indefinitely. A variety of media types and tactics will be used to promote the site, the value of free dating sites and interracial dating site doís and doníts.

ďThe campaign is an educational one to build credibility for If at the very least people become educated about what free dating website membership is and isnít. Too many interracial dating websites advertise a free membership, free profile or free to join. But thatís all smoke and mirrors. Doing anything besides looking costs big money! Some of the sites even penalize paying members by not letting anyone read the mail they send unless the recipient is paid too! They donít even tell you except in the fine print,Ē Coward says.

Online dating experts have debated whether the free model works for dating sites or whether paid sites have more quality members. There are successes in both sides.

Coward adds, ďThere are plenty of free dating sites with great success. The fact that is a niche site shows that our members are serious about their niche. When it comes to dating sites, free doesnít have to mean you donít have quality members. We embrace the traffic-based advertising and affiliate models from other sites such as However, with a niche site, I have to be choosier about my advertisers and affiliates to maximize my audience since my traffic wonít be as high as a general audience site.Ē