Mouser Electronics and Atmel Sign Distribution Agreement

June 09, 2007 (PRLEAP.COM) Technology News
Mansfield, Texas, USA – June 7, 2007 – Mouser Electronics, Inc., known for its rapid new product introduction, today announced it has signed a comprehensive distribution agreement with Atmel® Corporation (NASDAQ:ATML) to distribute the manufacturer’s broad product portfolio including microcontrollers, memory, and programmable logic products.

Atmel Corporation is an industry leader in the design and manufacture of advanced semiconductors for electronic system designs that include general purpose and application-specific system level integrated chips. Mouser’s initial stock includes AVR®, ARM®, 8051 and their design tools and development kits; CPLDs and SPLDs; Serial EEPROMs, DataFlash® memory, and more.

“Atmel is pleased to engage with Mouser as a valued member of our distribution channel,” said Mike Furman, Atmel Vice President of Distribution. “Mouser is recognized for its fast new product introduction to the engineering community, and we believe this will allow us to penetrate their unique customer base quickly with our full line of products.”

According to Mike Scott, Mouser Vice President of Active Products, the distribution agreement with Atmel capitalizes on Mouser’s core competencies of fast introduction, extensive stocking, and promotion of the newest products to the design engineering community.

“We are pleased to add Atmel’s prestigious brand of innovative products to our linecard,” Scott said, “allowing us to continue delivering our customers a faster time-to-market for their new design projects.”

The distributor’s broad-based product line, unsurpassed customer service, and streamlined warehouse operations make Mouser the design engineer’s one-stop shop for all the board-level components and associated development tools necessary for total project design.

Mouser Electronics, the fastest growing catalog distributor in the electronics industry, is the only major distributor to publish a new 1,850+ print catalog every 90 days. In addition, its website is updated daily and has over 840,000 products available for easy online purchase 24 hours a day. Mouser.com also provides more than 677,000 downloadable data sheets and over 1.5 million cross-references.

About Mouser
Mouser Electronics, Inc. is an electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers. Mouser.com features over 840,000 products online from more than 330 manufacturers. Mouser’s 1,850+ page catalog is published every 90 days, providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 280,000 customers in 170 countries from its 432,000 sq. ft. state-of-the-art facility in Mansfield, Texas. For more information, visit www.mouser.com.

About Atmel
Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

Atmel’s product information may be retrieved at: www.atmel.com


Trademarks
Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.
Atmel, AVR, DataFlash are registered trademarks of Atmel Corporation.

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