Interbike Sponsors Inaugural Las Vegas World Criterium Championship
June 09, 2007 (PRLEAP.COM) Sports NewsSAN JUAN CAPISTRANO, Calif. - June 2007 - Interbike today announced it is the presenting sponsor of the World Criterium Championship, to be held in Las Vegas, Nevada the night of Thursday, September 27, 2007 - day two of Interbike's international bicycle expo.
The World Criterium Championship is the final race in the 10-city 2007 USA Crits Championship Series and will be held at the Mandalay Bay Resort in Las Vegas, near Interbike's home at the Sands Convention Center.
"Each year we consider several after-hours events to entertain show attendees," said Lance Camisasca, Interbike's show director. "This year we are excited to support the World Criterium Championship, a world premier bike race. Besides it being a great event for the industry, it will also be a great event to promote cycling in Las Vegas, as well as nationally with lots of media attention."
The World Criterium Championship will be produced by Swagger, LLC a sports marketing and event production company based in Athens, GA which produces many of the country's premier cycling events, including the legendary Athens Twilight. Its principals Ravi Rajcoomar and Gene Dixon have a long history in the cycling and event business.
The World Criterium Championship will have Men and Women Pro-Class races, and for Interbike exhibitors, an Industry Cup Challenge. The Pro- Women's race will be at 7:00 p.m., the Industry Cup at 8:00 p.m., and the Pro-Men will race at 9:00 p.m. with an after party hosted at Mandalay Bay.
The fast and technical, six turn, 1-kilometer course will wind through many of the popular areas of the Mandalay Bay resort guaranteeing large numbers of spectators for the event.
For more information about the World Criterium Championships, please visit www.worldcriteriumchampionships.com, and for more information about the 2007 OutDoor Demo and Interbike Expo, please visit www.interbike.com.
Interbike, a division of Nielsen Business Media, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences for the bicycle industry. The Interbike International Bicycle Expo and OutDoor Demo brings together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.
The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.
About USA Crits
USA Crits National Criterium Series has been developed to feature a brand of cycling unique to the United States, the criterium. Criteriums are historically run on short laps through city streets, they offer spectators the opportunity to watch Olympians, world and national champions up-close as they ride at top speed. This has made the criterium format the most spectator-friendly form of cycling entertainment. Events on the USA Crits series have the ideals that have made criterium racing an American legacy: Challenging courses that showcase arts and entertainment districts; a large and energized base of spectators; broad community support; and strong marketing opportunities for sponsors. For more information visit www.usacrits.com .
About Swagger, LLC
Recognized as a leading action and adventure sports production company, Swagger offers an array of business services that include branding, creative services, events and athletes, media packaging and production, mobile programs, public relations and communications, relationship leveraging, sales and sponsorship, staffing resources, and strategic marketing. As the country's leading producer of criterium racing currently producing over forty criterium events, Swagger has over 50 years of combined experience as a sports marketing and event management organization. Swagger has managed America's premier criterium, the Twilight Criterium in Athens, Georgia for 27 years and has assisted with hundreds of large and small-scale events. For more information visit www.swagger.us.