.Com Marketing Releases Success Factors White Paper to Help Businesses Increase Website Sales

June 14, 2007 (PRLEAP.COM) Business News
The interactive advertising agency .Com Marketing (http://www.commarketing.com), named by the Orlando Business Journal as one of the top women owned businesses in the Orlando area, has published a free white paper for website owners revealing 5 critical success factors for increasing sales and leads online.

With more than 10 years in the online interactive marketing industry, .Com Advertising has helped drive the online success of hundreds of businesses including MP3.com, Marriott & Renaissance Offshore Resorts, Marriott Vacation Club International, Tribune Interactive, Universal Orlando and McDonald’s. Through analysis of the factors inherent of successful websites, the company has determined five critical elements that can help any website to increase website sales.

"Though we typically handle high-end advertising tasks for our clients for the purpose of creating drastic results through advertising, there are several critical factors that just about any website owner can implement on their own sites to increase website sales. Because we are passionate about helping online businesses realize success, we felt compelled to share these strategies with all online business owners at no cost," says Hillary Bressler, CEO of .Com Advertising.

While Bressler says that the driving factor behind the success of any website is the quality of its products, services, and relationships with its customers, she says that these things alone won't convert visitors to customers nearly as successfully as if they were to follow the 5 simple strategies outlined in the white paper.

"Online success is a complex balance of visibility, authenticity, trust, and quality. But if your visitors don't understand what you have to offer or who you are, even the best companies can suffer if they are shrouded behind a website that can't communicate those benefits," says Bressler.

The free white paper discusses issues around outbound linking, content structure, visual contrast, strategic locations for specific types of information, and more. Bressler says that the five success factors are presented in such a way that website owners can immediately create an action plan to make the necessary adjustments to their own websites.

Those interested can access the white paper at no cost from .Com Advertising’s website at http://www.commarketing.com/five-success-factors-drive-sales.html.

About .Com Marketing: .Com Marketing (http://www.commarketing.com) is an interactive adverting agency headquartered in Orlando, Florida. Founded in 1997, .Com Marketing's focus and commitment to online marketing has earned the company a place among the nation's top 100 interactive marketing agencies as ranked by Ad Age Magazine. .Com Marketing offers a comprehensive menu of services from interactive strategic planning, to online media buying, to website design and search engine optimization, to out of the box marketing strategies such as podcasting and branded viral games.