Waymedia Announces new version of Proximity Marketing Platform

June 15, 2007 (PRLEAP.COM) Business News
Waymedia announces availability of the new version of Mobitouch, the innovative Bluetooth Proximity Marketing platform which allows brands and media companies to deliver rich-media contents to a wide audience of mobile devices.

Key features of this new version are: Exact Device Recognition (with self-learning capabilities), virtual zones management (allows more units to work as a single virtual unit in order to increase both performance and coverage area), Centralized-WAN system management through GPRS,ADSL or WLAN in addition to many other minor features.
With these exciting new features, Waymedia addresses the increasing needs of mobile companies which are performing proximity marketing campaigns around the world.

Waymedia (www.waymedia.it) is a proximity marketing technology provider which allows its customers to deliver rich, interactive contents to users based on their proximity to a fixed physical location. This ensures that brands can reach their target audience at a time and place that puts their offer into a direct a relevant context when a customer is most receptive.
This technology (called MobiTouch) has been used by Global Brands such as Nokia, Microsoft, MTV and other in hundreds of campaign in more than 15 countries.