Mini Mania Inc. to participate in NICOLE Racing Japan’s Circuit Day at Fuji Speedway

June 15, 2007 (PRLEAP.COM) Business News
Nevada City, CA – June 15, 2007 – Mini Mania, Inc.(tm), the market leader in distributing and manufacturing lifestyle products and high quality performance aftermarket parts for the "classic" Mini(tm) and BMW MINI Cooper(tm) automobiles announced today that Mini Mania has accepted an invitation to participate in Nicole Racing Japan Co., LTD’s 30th Anniversary Celebration on 29 June, 2007. Nicole Racing Japan is the exclusive distributor for Mini Mania products in Japan. Don Racine, owner of Mini Mania Inc. will take exhibition laps in the Mini Mania race car during the festivities.

Nico Roehreke, founder and President of Nicole Group of Companies has turned his passion for racing into a major enterprise. Nicole Racing Japan began business 30 years ago as the sole importer for AP Racing products in support of the entire range of racing and street applications. Nicole Racing Japan is now a part of the much larger ‘Nicole Group’ of companies that includes Nicole Automobiles, Nicole Marketing and Nicole Cars. They not only represent both BMW and MINI in the market but are the sole importer for Alpina into Japan.

The celebration will be held at the Formula 1 (F1) race track outside of Fuji, Japan . Fuji International Speedway was established forty years ago and stands in a rich natural setting with a view of the majestic Mount Fuji. The course length is approximately 2.8 miles long with one of the longest front straights on the world F1 circuit of almost one mile.

Don Racine will be driving the Fuji circuit for the first time: “I am thrilled with the opportunity to not only demonstrate the World Class performance of our MINI on this world class track but am extremely honored to represent Nicole Racing on this special occasion.” Don Racine, who has raced throughout the USA, has been using racing for the last 30+ years to develop the various products for Mini Mania.

The Mini Mania BMW MINI Cooper S race car was shipped to Japan specifically for this event. The MINI Cooper S has been one of the test cars used by Mini Mania in its various product development programs. This particular car has been set up for endurance racing at various club events in the USA.

Another special guest for the event is a famous Japanese magician who will come with a camera team from FUJI TV, one of the biggest TV stations in Japan, to do the shooting for his two-hour special that will be broadcast in July. Over 350 cars and about 600 people are expected at the event. Nicole Racing Japan will provide refreshments in the NICOLE Cafe in the pit area as well as on the 2nd floor in the "Crystal Room" with a view of the home stretch.

About Mini Mania, Inc.
Mini Mania was founded in 1974 and has grown to become a multi-million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 100,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of "lifestyle enhancement products" that appeal to recent purchasers of the MINI Cooper ™ automobile.

Mini Mania is headquartered in a 16,000 square foot state-of-the-art facility in the Northern California foothills outside of Sacramento. The company's dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast, containing over 50,000 pages of unique content augmented with 50,000 part numbers, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories.

The company has recently opened Mini Mania UK , a standalone subsidiary in Great Britain, ( to better serve the growing European market. For more information: Mini Mania, Inc. (, 800.946.2642.