hellomagazine.com launches fashion shop with Yoox.com

Hellomagazine.com, the celebrity news site, has launched a co-branded fashion shop in partnership with online fashion store Yoox.com. By reflecting the website's fab and famous content in its exclusive lines, the store enables fashion-conscious hellomagazine.com readers to get the look and style of their favourite celebrity at the click of a mouse.

To view the shop, you can click on the following link:
http://www.hellomagazine.com/fashionshop/

The collaboration brings an enormous selection of shoes, tops, dresses, skirts and accessories by international designers to hellomagazine.com readers, with around 4,000 new items being added daily.

Verity J Smart, Editor of hellomagazine.com says: “The impact of celebrities on our daily lives is huge. They influence everything from the way we style our hair to the clothes we choose. The collaboration between hellomagazine.com and Yoox means readers can check out exactly what their favourite star is wearing – then recreate the look for themselves at the click of a mouse.”

Hellomagazine.com is currently attracting over one million unique users per month, according to the second consecutive ABC Electronic audit of 2007.