Blogging Systems Group Empowers Real Estate Associations to Engage and Market Member Agents via Blogging
June 16, 2007 (PRLEAP.COM) Business NewsPrinceton Junction, NJ June 16, 2007 www.bloggingsystems.com Blogging Systems Group, the leading blog technology provider, helps real estate associations improve their communication and collaboration with members and provide their members with new marketing tools
The Internet is fragmenting the delivery of media, marketing and communication making it more difficult for associations to get their message out to stakeholders, said Richard Nacht, Founder of Blogging Systems. Blogs and social media are the newest and most effective communication medium allowing associations to connect to their target market in a new way.
Blogs provide a low-cost, high-results tool for association collaboration, community building, competitive differentiation, marketing, sales and customer relations management (CRM). They have a uniquely effective track record for results as they can put a human face on business leaders, products, services, and other issues which enhance the value of the association.
Recommended Blog Solutions for Associations include:
Staff, Officer, Committee and Member Intranet Blogs
Thanks to the interactive nature of blogs, staff, officers, committee leaders and agents can contribute to an ongoing conversation. Blogs can be used to establish a sense of community within an organization. An intranet blog can give voice to many authorized individuals, and allow each to publish content on his or her own individual blog within the larger blog platform. In addition the blog platform also has Group Blogs for committees, departments (membership, affiliates, commercial, store, etc.), geographic regions and other groups, enabling those interested in specific topics to continue ongoing conversations on those topics with others in the organization.
Agent Marketing Blogs
Associations can take advantage of the sea change in agent marketing by providing their agent members with their own individual agent marketing blogs. These are designed to use a blog as a platform to demonstrate expertise in local markets and create a new means for communicating with prospects and clients.
Each member has the ability to:
Demonstrate expertise and knowledge of community and real estate industry
Become a Community leader and industry thought leader
Post local and neighborhood news
Create blogs for each client to serve as an online portfolio
Create individual pages for each home listing
Provide RSS and email subscriptions for new home listings
Include podcasts/virtual tours/videos for specific homes
Learn about Blogging Systems blog platform, read their new whitepaper especially for associations at http://www.bloggingsystems.com/lp/reaic/.
About Blogging Systems Group
Blogging Systems provides real estate blog platforms that produce a low-cost, high results tool for Community networking (both offline and on the internet), effective communication and collaboration, competitive marketing, sales and customer relations.
Blogging Systems provides turn-key blog networks which are the ultimate real estate marketing tool. Ours is a "soup to nuts" approach with experienced blog professionals who guide clients through the process step-by-step. Not only do we provide the most robust real estate blog platform on the market today, we back it up with training and technical support. Clients receive a turn-key system and the training and knowledge needed to use it as a complete real estate marketing system.
For more information about how to add a blog to your real estate marketing tools, visit: www.BloggingSystems.com or call: 800-985-BLOG (800-985-2564).