Industry Veteran Bob Hayward Joins Springboard Research in Key Role

Singapore – June 2007 – Springboard Research, a leading innovator in the IT Market Research industry, today announced that Bob Hayward, a pioneer in the Asia IT analyst community, has joined Springboard as Research Vice President.

Hayward’s key focus will be to support Springboard as the company continues to expand its presence and services in Asia and globally. In this role, he will be responsible for research strategy, company positioning, and executive thought leadership. Hayward will also represent Springboard in the IT and user community.

Hayward brings 28 years of experience to Springboard, having most recently served as Senior Vice President and Research Fellow, Asia-Pacific and Japan, for Gartner, where he was responsible for the company’s growth strategy and business development in Asia-Pacific and Japan. Hayward joined Gartner in 1995, and was their first employee in Asia Pacific and Japan.

“What attracted me to Springboard was the innovative approach they are bringing to the market and how they are always looking for new ways to deliver value and services to their clients” said Hayward. “Analyst firms have not innovated at the same rate as technology firms, and it is refreshing to see a research analyst company that has embedded innovation into its corporate DNA. I look forward to being a part of that culture.”

“Springboard is excited to have Bob on board. He is a true leader in the analyst community and his insight, knowledge, and experience will help to drive value for Springboard’s clients” said Dane Anderson, CEO & EVP of Research for Springboard. “Having someone of Bob’s calibre and experience as part of our team is a testament to how far Springboard has come in the last three years.”

In his more than two decades in the IT industry, Hayward has worked in Europe, the U.S. and Asia-Pacific at various senior levels within the Software and IT Services industry. He is the former Vice Chairman of the Australian Information Industries Association (AIIA) and previous Chairman of the AIIA Public Policy Task Force. Hayward also regularly advises IT Ministers in Australia, Singapore, India, Thailand, South Korea, Hong Kong, Taiwan and China.

Hayward is a frequent keynote speaker at dozens of conferences and symposiums across the Asia-Pacific region, and is a regular guest on regional TV and radio technology shows.

Bob Hayward’s complete biography can be found at:

About Springboard Research
Springboard Research’s core values are value, integrity and insight. Led by a team of dynamic industry experts, Springboard Research provides its customers with high value IT market research that helps them identify new market opportunities, growth engines and innovative ways to go to market. As a result, Springboard’s clients lead rather than follow market trends. Not bound by legacy, Springboard’s cutting-edge research model leverages its offshore research centers, the Internet, and an increased use of technology as engines of innovation to deliver unique research value. Provided as an alternative to traditional IT market research, Springboard’s reports deliver data and knowledge in a more usable and interactive format for our clients. Springboard Research works with the largest IT companies in the world in the software, services, hardware, and telecommunications sectors.

Founded in 2004, Springboard Research serves the needs of its clients globally through offices in the United States, Australia, Singapore and Japan as well as global research centers in India and Pakistan.

For more information regarding Springboard Research, please visit www.springboardresearch.com.

Media Contacts

Chris Perrine, COO & EVP of Sales & Marketing
Springboard Research
65-6325-9717
cperrine@springboardresearch.com

Dane Anderson, CEO & EVP of Research
Springboard Research
65-6325-9716
danderson@springboardresearch.com

Bob Hayward, Vice President – Research
Springboard Research
65-6325-9719
bhayward@springboardresearch.com