Marketing Expert Patrick Schaber Reveals Tips for Business Blogging Success in Exclusive Interview

June 23, 2007 (PRLEAP.COM) Business News
In an interview published by the business blog Create Business, marketing expert and author of the Lonely Marketer blog ( Patrick Schraber reveals eleven critical insights for business owners who are using or considering blogging as a way to grow their businesses.

The act of blogging as a form of a communication has become an area of both question and concern for business owners. “Finding the balance between offering useful insight and revealing too much to competitors is a concern for many businesses. There is also a risk of the writer’s personality developing badly and turning people off. But there are ways to avoid this and rewards far outweigh the risks,” says Schraber.

The interview covers topics such as how to develop effective blog writer personalities, checks and balances for consistent and quality publishing, and content strategies that have proven successful for corporate blogs.

“In my opinion, one of the most important pieces of information Pat revealed was about redefining ROI for business blogs to measure engagement rather than a hard dollars. Many businesses are missing out on enormous opportunities to engage with their customers and make important business contacts because they can’t see the dollars in blogging,” says Christine O’Kelly, contributing writer and internet growth strategist at Create Business (

In addition to the eleven critical business blogging insights, Schraber also offers his top six picks for inexpensive but powerful online marketing strategies for those with marketing budgets of $500 or less per month. “You don’t have to have thousands of dollars to create a great campaign,” says Schraber.

The Schraber interview is the second in a series of weekly interviews published by Create Business Growth that features top bloggers and successful entrepreneurs. “Our goal is to highlight unique, up and coming business owners and bloggers that have become successful by harnessing their own passion and creativity,” says O’Kelly.

About Create Business Growth: Create Business Growth ( is a business development blog designed specifically for small businesses and entrepreneurs seeking creative ways to grow and promote their businesses on a budget. The CBG editorial blogging team consists of a team of internet growth experts with various business backgrounds in the area of increasing online exposure.

About Patrick Schraber: Patrick Schraber is a Marketing Manager for a technology company and the author of the Lonely Marketer blog ( Schraber is also part of a team of marketing experts recently formed to create BrandingWire, ( a blog dedicated to helping businesses create strong brands.