Tyroo introduces ‘Ad Creative Customisation features’ for Publishers

June 29th, 2007 – Delhi - Tyroo Media Pvt Ltd recently launched the advertisement creative customization feature for its publishers. With the recent developments, it’s now possible for more than 1000 of Tyroo’s publishers to change colour combinations structures of the text ads according to their site’s requirements.
Under this system, publishers can change the colour patterns of text ads with 60 colour options to suit the varied requirements. Border, Headline, Background, Text, URL and other creative components can now be changed to suit the colour requirements of each publisher. This turns out to be a dual advantage as while publishers are able to better highlight the text-ads and according to the look and feel of the website, advertisers stand at an advantage as their text-ads are better highlighted and attracts more visitors guaranteeing better performance through higher click-throughs. The working of the system is showcased in the demo below:


This is in line with the vision of providing Web 2.0 features for Tyroo’s publishers, thereby giving greater control to its publisher partners and allowing them to decide what is best for their site.
Tyroo is the only Indian ad-network which has a self-serve mechanism and its own proprietary technology. Tyroo’s self-serve mechanism allows publishers to log onto www.tyroo.com and control their campaigns. This includes deciding which colours to display, which ads to block etc.

"Having homegrown technology, we can introduce such advanced features as according to our client’s requirements. Our partners (Publishers and Advertisers) form a very vital component of our feedback system. It’s on the basis of their feedback on the current technology, that we develop such customized features over and above the core technology“, commented CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.

Recently Tyroo had launched the SMS Response Management System, a first in India, which enables small advertisers, who don’t even have a website to advertise on the largest Indian websites through Tyroo’s network and get the leads through text SMS.

About Tyroo: Tyroo Media Pvt Ltd is the largest Indian self serve ad marketplace and India’s only network to have developed its own world-class technology. It was commercially launched for the Internet in June 2006 in response to favorable market conditions. Smile Interactive Technologies Group (SITG) is the investor backing the company. SITG has a leadership standing in the Indian online media & online technology domains by backing companies such as Quasar Media (India’s largest digital media services company), Zoomtra (India’s first online travel meta-search engine) and Zumtra (India’s largest online technology services company).