Adviva launches Select - New buying option gives advertisers access to specific groups of named sites within the network
July 08, 2007 (PRLEAP.COM) Business NewsLondon July 2007….Adviva, the UK’s largest CPM focused advertising network, is launching Adviva Select, a buying option which will enable advertisers to choose multiple locations from groups of named sites. Advertisers will be able to select individual channels, starting with a network of entertainment sites, in order to increase the transparency and targeting of their advertising campaign. A network of selected automotive sites and health and beauty sites will follow next month.
The launch builds on Adviva’s network of 400 quality, content-driven sites from over 200 publishers, offering good reach of the internet in the UK. Adviva’s targeting options, such as behavioural targeting, geo-targeting and contextual targeting will also be available on Adviva Select.
Phil Coote, Chief Operations Officer at Adviva explains, ‘Adviva Select strengthens the Adviva portfolio by now giving advertisers a choice of high-value blind buying across the network or detailed named site channels. This will enable us to build a closer relationship with some publishers which will then make it easier for advertisers to use more targeted and creative formats such as video, expandable banners and advertorials on their selected sites.’
Adviva will provide a full demographic breakdown, reach and availability for each of the channels available for Select. Last month, Adviva added new network-enabled video products and enhanced IP-targeting through a link-up with Digital Element.
Adviva is the largest CPM focused online display advertising network in the UK providing cost effective direct response and brand advertising solutions for internet advertisers.
Adviva’s broad UK network of monitored, content driven websites reaches over 20 million unique internet users. By combining this network with a strong emphasis on technological development, Adviva is able to offer advertisers a range of advanced user and content targeting options delivering reach, flexibility and ultimately, results.
Adviva’s comprehensive suite of advertising targeting options include content and channel targeting, behavioural targeting in the form of user profiling, as well as keyword contextual targeting. In order to ensure the quality of the Adviva network Adviva has developed an in-house keyword blocking technology which prevents adverts from showing on pages that have URLs containing inappropriate content. Adviva is the only network in the UK to use this technology as standard across all advertising campaigns.
Established in 2000 and headquartered in London, Adviva expanded in the French and German markets in 2006 with offices in Paris and Munich to provide advertisers with a single pan-European display advertising buying point. Lead by founders CEO Todd Treusdell and COO Phil Coote, the business has experienced 117% growth in turnover year-on-year and was named the UK’s 25th fastest growing technology company in the Sunday Times Tech Track 100 League 2006.
In December 2005 Adviva’s future growth was secured following a $8m investment from Kennet Venture Partners and new advertising technology products are currently in development.
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