Leader in Hybrid Golf Technology Takes Swing at Leisure Golfing Market
July 10, 2007 (PRLEAP.COM) Sports NewsMinneapolis, MN — According the National Golf Foundation, there are an estimated 26 million golfers in the United States. As the popularity of golf continues to grow, many companies and equipment makers are focusing on leisure golfers who struggle hitting traditional irons consistently.
Such is the case with Wedgewood Golf, a leading hybrid golf club company located in the Twin Cities area of Minnesota. Specializing only in hybrids, Wedgewood produces a series of specialty clubs and is celebrating its ten-year anniversary in the hybrid golf market.
"Our clubs cater to senior and women golfers, but because of their ease-of-use, they're popular among all demographic segments within the golfing market," said Mark McNaughton, CEO of Wedgewood Golf.
"Most importantly, they're specifically designed for the average golfer who struggles to hit irons consistently," he added.
With 45% of all golfers carrying at least one hybrid in their bag, the type of clubs Wedgewood provides are a growing force within the golfing community.
Hybrids merge two club types, combining the straight hitting characteristics of irons, while at the same time providing a low center of gravity often found in higher lofted woods. The end result is a superior club that is extremely user-friendly for the average golfer.
"Ten years ago, the Wedgewood VP deemed this design a hybrid. The term stuck and these types of clubs are now the fastest growing segment in the golf equipment market," noted McNaughton.
Although the company's target market is leisure golfers, hybrids are increasingly being used in lieu of irons by professional golfers because of their ability to increase trajectory on long shots.
Known as an "Innovative Iron Replacement," Wedgewood clubs come in four different lines: Gold, Silver, Original and Ladies. The unique series of hybrids are well established among seniors and ladies and cover over 14 different lofts, ranging from 2 iron to sand wedge.
"With 2007 being the tenth anniversary of hybrid technology, we're excited about the niche we've helped to carve out in this market," said McNaughton.
He concluded, "Our customers often have a history of struggling with traditional irons, which makes their games less enjoyable. With our clubs, we want to go back to the basics and make golfing fun again."
For more details, including ordering information, please visit www.wedgewoodgolf.com or call 888-833-7371.
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