Magnetic’s Web Development Expertise Exhibited on OnlineHouseTraders.com

TAMPA, Fla. – (July 12, 2007) – Magnetic, a full-service Web development firm celebrating its 10th anniversary, exhibits its design and development expertise on OnlineHouseTraders.com, an innovative Web site revolutionizing how people buy and sell their homes.

Taking advantage of a trend wherein relocating Americans tend to “trade places” by moving to and from the same locations and into homes similar to those they are selling, OnlineHouseTraders.com goes beyond simple listings by utilizing a sophisticated matching and double-blind email system to connect home sellers and buyers.

“With a concept that addresses the need of millions of potential house traders, we required a Web site that was simple to operate and use, yet secure and robust enough to handle a high volume of traffic and information,” said Daniel Westbrook, CEO of OnlineHouseTraders.com. “Magnetic pulled their skilled team together and really hit the nail on the head when developing this site. They took the idea and made it work for everyone.”

The system developed by Magnetic is similar to those used by online dating services. After registering and paying a one-time fee, users can enter detailed home buying and selling information, which the system then ranks on a point system to determine the best matches.

A double-blind email alert then notifies each party of the potential match, and requires them to acknowledge an interest before providing specific contact information – just one of the sophisticated security features incorporated by Magnetic to protect users from spam or other email breaches.

“While OnlineHouseTraders.com provides a simple solution to house trading needs, the site itself posed some unique development challenges,” said Jennifer Bakunas, President of Magnetic. “Not only did it require complex features and functionality, but it had to withstand high traffic volumes and do so in a way that was still easy for users to navigate. Our team managed to pull all that together into a user-friendly, attractive site that practically runs itself.”

The site, which features a customer registration and payment processing system designed by Magnetic, also supports continual advertising of houses offered for sale and provides easy updates by users of the criteria for the houses they wish to purchase.

About Magnetic
Based in Tampa, Fla., Magnetic is a full-service Web development company that helps businesses reach their full web potential through strategic consulting, Web design, e-commerce, database integration, content management, systems integration, Web marketing, and Web hosting. Founded in 1997, and celebrating its 10th anniversary, Magnetic offers both business and technical expertise to help medium- to large-size businesses achieve greater profitability and sales through the Internet. For more information, please visit www.magnetic.com.

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