July 13, 2007 (PRLEAP.COM) Health News
Silver Spring, MD (July 13, 2007) – Consumers and advertisers alike are flocking to a new, free-of-charge online offering from Medifocus, North America’s largest provider of medical information reports to consumers. The company has launched — a no-registration-required health information site that offers distinctive, in-depth, physician-reviewed guides to over 60 chronic and life-threatening medical conditions, many of which are not covered effectively on other leading health websites.

“We realized we could reach and educate far more people by bringing the full text of our most popular guidebooks online,” said Allan I. Jacob, M.D., president of Medifocus. “We created our site to enable visitors who are hungry for more content than they get on most other consumer health sites to easily navigate right to what they want to know, get insights on all of the available treatment options and, best of all, who to contact for help.”

The popularity of the site (over four million advertising impressions per month on average) is catching the attention of advertisers, such as leading Fortune 500 companies as well as a host of pharmaceutical and consumer packaged goods companies seeking to get their messages in front of key consumers who are interested in health-oriented products and services. Medifocus officials project the traffic figures will increase by at least 70% by December 2007, as the website adds 40 or more new guides and improves its organic search rankings in leading search engines such as Google, Yahoo!, and MSN.’s guides use highly-authoritative, peer-reviewed sources to go far beyond what is available on the Internet today on most consumer health websites such as WebMD and Yahoo Health. In addition to signs and symptoms, MedifocusHealth guides are updated quarterly and reviewed by its advisory board of leading specialists throughout the country to provide the most up-to-date:
—treatment options and research advances
—links to relevant medical article abstracts from leading journals
—contact information for clinical trial sites, and leading researchers and their institutions
—links to top associations relevant to the condition
—complementary and alternative medicine resources
—physician-locator information
—important questions to ask your doctor

“Our constant emphasis on accuracy and credibility elevates the reputation of the site in the eyes of both our users and our advertisers,” said Avi Zemelman, senior vice president of business development for Medifocus. “Consumers trust that what they are reading has not been tainted by sponsor bias and our advertisers appreciate affiliating their brands with a forthright and respected information source. Everyone wins.”

About Medifocus
Since 1996, Medifocus has been a leading provider of comprehensive, trustworthy health information for patients and their families confronting serious medical issues. The Medifocus management team, supported by a staff of experienced medical researchers, along with the assistance of the Medical Advisory Board, is dedicated to providing the most comprehensive up-to-date information about serious medical diseases and conditions.