EngineWorks Reports Client Performance Surpasses Goals

July 14, 2007 (PRLEAP.COM) Business News
EngineWorks, Inc. (www.engineworks.com), a Portland-based search marketing and technologies company specializing in high performance search engine marketing (SEM) services, today announced the outstanding results achieved through its professional Paid Search management services for a premier hospitality client. The client, a luxury resort and spa located in Georgia, offers nature-inspired accommodations and superior service in a retreat setting.
Proven Results

EngineWorks dramatically surpassed the aggressive goals set by the client for both increase in room rentals and increase in revenues. Through aggressive bid management and campaign monitoring across the world’s most important Paid Search networks, the Company exceeded the room rental and revenue goals for the initial six (6) months by 22.7% and 17.1% respectively. In addition, for the month of June 2007, the search marketing company surpassed the client’s room rental goal for the month by more than 22%, and the revenue goal by an impressive 73.7%.

Campaign Goals

This world-class resort and spa approached EngineWorks in January 2007 for the purpose of implementing a cost-effective Pay-Per-Click (PPC) search marketing campaign to increase the number of online room bookings and lodging revenue. Specific room bookings and room revenue goals were established for first six (6) months of the campaign that represented a minimum 15% increase over the number of room reservations and amount of revenue during the same period in the previous year.

Actions Implement

EngineWorks implemented a highly focused Pay-Per-Click search marketing campaign in the first quarter of 2007. This customized campaign featured proprietary keyword extraction and optimization services coupled with in-depth OnTrack™ Conversion Tracking and Reporting. In addition, the client’s optimized PPC keyword list was expanded to include relevant search terms pertaining to promotional activities at the resort, and seasonal sports such as golf, tennis, biking, and hiking. The Company’s professional keyword optimization and expansion is the foundation to success for each Paid Search Management campaign.

About EngineWorks, Inc.

EngineWorks is an innovative online search engine marketing (SEM) services and technologies company headquartered in Portland, Oregon. The firm provides sophisticated SEM services and automated applications that enhance the design and performance of commercial Web sites. Natural optimization and Social Media Marketing both improve the attractiveness of Web sites to search engine algorithms, which results in the achievement of highly ranked search listings throughout the world’s most important engines and directories. In addition, Paid Search campaigns deliver online customers through popular Pay-Per-Click and Paid Inclusion engines. EngineWorks is located at www.engineworks.com.