Acculist Adds Sharma

July 19, 2007 (PRLEAP.COM) Business News
VENTURA, CA, July 19, 2007 - David Kanter, owner and CEO of Acculist (and a 25 year industry veteran), is pleased to announce that he has added Katherine Sharma to the successful Acculist team.

Katherine Sharma is Director of New Business Development. In this role she will lead Acculist’s sales efforts. She has over 10 years of experience in direct marketing for a range of products and industries, including insurance and financial services, professional services, vehicle sales and service, recreation and travel services, and publishing. With a BA in Economics and MA in Journalism from the University of Michigan, Katherine began her career as a journalist with the Detroit News, including a stint in its Washington, D.C. national bureau. Coming to California, she started in the publishing arm of Affinity Group Inc., an affinity marketing, publishing and retailing company in the outdoor recreation arena, and then moved to the marketing side of the business as a vice president of planning and operations. Her responsibilities there included oversight of an events division, a golf membership club, an Internet start-up, and national consumer research and business development projects. She went on to co-found a full-service ad agency, DKLA Group, which quickly grew to rank in the top 25 in the Ventura County area. Just prior to joining AccuList USA, she expanded her experience in online, insert media, and e-mail promotions as a marketing director for Answer Financial Inc., a leading national Internet-based, multi-carrier insurance agency. She has developed multi-channel direct marketing partnerships with brand names like DirecTV, Wal-Mart, NADA, Trader Publishing, TMP Worldwide (Yellow Pages), and others. She has developed list strategies for regional clients like City National Bank, and national players like Answer Financial. She has managed in-house and agency marketing teams as well as design, printing and letter shop vendors for profitable acquisition and retention.

About Acculist
AccuList USA provides a broad spectrum of services to marketers and their agencies including providing lists, list management, list enhancement, merge-purge services, consulting, response analysis, Internet marketing, affiliate marketing, campaign planning, graphic design, copywriting, printing, mailing, predictive modeling services, and complete start to finish direct marketing solutions.
AccuList USA® is headquartered in Ventura, California, and maintains list management and brokerage offices in Hollywood, Florida, along with affiliates in La Quinta, Laguna Woods, and Santa Barbara, California.
AccuList USA is an active member of the following professional associations:
Direct Marketing Association - (National - List Leaders)
Direct Marketing Association Southern California (Charter member)
Direct Marketing Association Southern California Catalog and Ecommerce SIG
Direct Marketing Association Florida (Charter member)
International Association for Exhibition Management
Los Angeles Direct Marketing Association (Charter member)
Los Angeles Direct Marketing Association (Multicultural committee)
Palm Springs Desert Resorts Convention & Visitors Authority

Jack Kotowski
AccuList USA
4480 Market Street, Suite 804
Ventura, CA 93003-7777
Phone (805) 644-1966, ext. 112
Fax (805) 644-1659
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