Nationwide Car Rack Retailer Partners with Thule Racks to Feature the All-New Thule 554XT Surfboard Rack

June 05, 2005 (PRLEAP.COM) Sports News
Montpelier, VT June 5, 2005 — ORS Racks Direct, a leading provider of car and truck rack systems for recreational and commercial applications, announced today the company has partnered with Thule Racks to feature the redesigned Thule 554XT Surfboard Racks ( image available at ). This latest configuration of the surfboard rack is the result of Thule Racks efforts to design and engineer a car roof surfboard carrier that is compatible with virtually all vehicle factory roof rack cross bars. A replacement multi-purpose base rack system is no longer necessary with most set-ups, allowing for a substantial savings in money and time to purchase and install a surfboard roof rack system.

"Of all the numerous vehicle set-ups and configurations, the all-new Thule 554XT Surfboard Racks have the most potential in dramatically reducing the investment required to transport a surfboard. The 554XT’s impressive new engineering makes it compatible with just about any factory rack out there," says Catherine Case, Consumer Relations and Sales Coordinator, ORS Racks Direct. "And of course it still attaches directly to Thule rack load bars and Yakima rack cross bars. This carrier is an excellent example of how car rack manufacturers are constantly working to improve product design to reduce customers’ costs and time in configuring gear transport solutions for their various needs."

The Thule Racks minimum suggested retail price for the 554XT is $50.00.

About Thule, Inc.
Thule, Inc., is a wholly owned subsidiary of Thule Holding AB, which is owned by the Swedish investment company EQT. Founded in 1942, Thule develops, manufactures, and markets car rack systems for vehicle owners worldwide. Thule Racks is the only major United States manufacturer of car and truck rack products, with 90% of Thule U.S. products produced in the company’s Chicago, Illinois and Seymour, Connecticut facilities. Thule’s product line features multi-purpose roof racks, hitch and roof top cargo baskets, bags & boxes, rear mount racks, and accessories for transporting outdoor equipment including surfboards, skis, snowboards, fishing rods, kayaks, canoes, and bikes.

About ORS Racks Direct
ORS Racks Direct is a privately held company specializing in comprehensive sales and service of truck and car rack systems. Representing the industry’s most respected manufacturers, including Thule Racks and Yakima Racks, the company offers high quality truck rack, luggage bag, cargo box, basket rack, bike rack, fishing rod carrier, snowboard-ski rack, kayak-canoe rack and sailboard-surfboard rack solutions for vehicle rear hitch and trunk mount, roof rack mount and pickup truck mount applications. The company has been providing consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, internet and phone sales.

Their full line of Thule Sailboard and Surfboard Carrier solutions is available for review at . For more information on the complete line of Surfboard Racks offered visit

Contact Information: General Inquiries, ORS Racks Direct, +1-802-229-0893.