Riley’s Puts Bluff Europe in Poker Players’ Pockets

July 21, 2007 (London, UK) - Premier poker magazine, Bluff Europe, and Riley’s snooker halls have joined forces to distribute free copies of Europe’s #1 poker publication to poker players in the UK.

Riley’s is the UK’s leading pool and snooker hall chain, currently operating over 170 venues. Of those locations, 130 are equipped with full poker facilities. The firm recently launched its own online poker room, Rileyspoker.com.

Over the summer, players have been playing live games towards a league table in Riley’s ‘King of Clubs’ competition, where the top six players from each club qualify for the Area Final and the top five from each Area Final make it to the Final. The National Final is due to be held on Sunday 19th of August at Riley’s Solihull and carries a guaranteed top prize of £10,000.

Steve Cousins, Riley’s National Projects Manager for poker: “Riley’s are committed to nurturing new poker players throughout the UK. Our players want to read the best poker magazines and in Bluff Europe, we’ve found the best.”

“We’re delighted to have struck a deal with Riley’s snooker halls,” added Bluff Europe Editor-in-Chief Michael Caselli. “Bluff Europe is committed to grass roots poker and we see great things ahead for the Riley’s system.”

ENDS

For further information please contact:

Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

Melissa@lyceummedia.com

About Bluff Europe

Bluff Europe is Europe’s most widely read poker publication, the largest in the UK, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laak, Roy Brindley, Hollywood Star-turned-poker pro Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA.

Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155. www.bluffeurope.com