Norquest transcends cradle to cradle design

June 04, 2005 (PRLEAP.COM) Business News
Time calls it "a unified philosophy that—in demonstrable and practical ways—is changing the design of the world."

Instead of designing cradle-to-grave products, dumped in landfills at the end of their 'life,' it makes sense to consider the ecological footprint when creating products.

This can be done by seeking cradle-to-cradle cycles, where materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems. One man’s waste is another one’s raw material.

This may not always be possible within one organisation, but cross-organizational linkups can be planned to achieve this.

There are organisations today that are going to the grave and turning it into a cradle.

A story on this phenomenon is at where discarded plastic bags are being reused by Norquest Brands to create completely new products, and in the process finding employment for thousands of poor and unemployed people.

Today the Norquest team is actively looking for help and advice on how to take this breakthrough to realizing its potential and all thoughts and advice are cordially invited.

Rajiv Badlani runs Norquest Brands, a small organisation based in Ahmedabad, India, that seeks to offer viable and attractive alternatives to plastic bags, which they consider a serious threat to our planet’s continued good health.