nailgun* Strikes Gold at 2007 BDA/Promax; Nab Key Network Redesign Assignment

July 29, 2007 (PRLEAP.COM) Business News
Eight Awards In Total for Creative Shop Leads To Major NBC/Universal Project

NEW YORK, NY - Further validation of nailgun*'s ( status as one of the broadcast design industry's leading creative shops was on full display as the four-year-old company took home 2 Gold, 3 Silver and 3 Bronze statues at the 2007 North American BDA/Promax awards. Their promo campaign for the Sundance Channel documentary series One Punk Under God was honored with a Gold for Art Direction and Design: Topical Campaign; while their own corporate logo won a Gold in the Total Package Design: Logo category.

The company also won a Silver for Sundance, One Punk Under God; a Bronze for their Spike TV "Men of Action" promo; a Bronze for their work on the experimental film "Pass It Along"; as well as 2 Silvers and a Bronze for their own corporate branding.

Their big score at BDA/Promax comes on the heels of nailgun*'s selection by NBC/Universal to redesign their Latin American channel, Universal Channel. The project will incorporate IDs, Logo Bumpers, Promo and Menu Formats, Movie Animations and Original Music.

Michael Waldron, nailgun's president and Creative Director: "So far 2007 has been an amazing year for nailgun* with opportunities to work on incredibly diverse projects for great clients that consistently challenge on every level."

Case in point is the promo campaign for Sundance Channel's One Punk Under God, a documentary centered on the life Jay Bakker, son of televangelists Jim and Tammy Faye Bakker and a very different minister in his own right at New York's Revolution Church.

Shot entirely in HD, the promo campaign is visually striking - a dynamic collage of still photography, illustration and digital animation that effectively paints a compelling portrait of Bakker.

"We wanted to capture the past and present by reminding people what happened to his parents before launching into just who this guy has become," says Erik van der Wilden, Director of Editorial + Animation at nailgun*. "Ultimately, a lot of Jay's story can be seen in his tattoos. We decided early on to incorporate the intricacies of the designs covering his arms and the back of his neck into the look of the spot."

About nailgun*
With a strong belief that great art derives from making creative choices and sticking to them, veteran graphic designer Michael Waldron and editor/animator Erik van der Wilden launched motion graphics house nailgun* ( in 2003. Since then the BDA Gold award-winning creative shop has been pushing boundaries while exceeding client goals with standout work for top advertising agencies and broadcast networks. Their clients include such companies as ABC News, HBO, HGTV, Crispin, Porter + Bogusky, Publicis and McCann-Erickson NY.