Mobile Media…Delivered The new service aims to change the face of advertising in the online and offline mobile content market

August 01, 2007 (PRLEAP.COM) Business News
Seattle, WA- August 2007-®, the free service that provides exclusive content for Portable Media Devices is back in big way, just in time for the much anticipated Apple iPhone. provides a patent pending, B2B solution that enables content publishers to integrate new or existing advertising campaigns into mobile content and create mobile versions of magazines, music and videos, perfectly optimized for devices such as the Sony PSP, Apple iPod, Apple iPhone and Microsoft Zune.

“Devices like the Zune, iPod, PSP and now the iPhone aren’t just for music and pictures anymore,” said Jason Schuller, co-founder of Perooz. “People are always looking for new ways to leverage technology and devices, and until now, there has been a huge void in the type of content that was available.”

Following the launch of the much anticipated Apple iPhone, is unveiling its new technology platform and website. The platform allows Publishers to automatically and dynamically create optimized content that can be fully integrated with their existing web properties and online advertising campaigns.

It also enables users of devices such as Sony’s PSP to seamlessly sync with thousands of pieces of content…all with a single push of a button, directly to their device.

“When Sony released the first PSP, was the leader in providing optimized content for the next generation of portable media devices. Now, with new devices such as the Apple iPhone, we are taking it a step further,” says Bart Barden, Vice-President of Technology.

Perooz for Publishers
Since its inception, has been hard at work partnering with content providers and publishers to offer the most extensive and highest quality mobile content anywhere. Now, using RSS or HTML as an input, the Perooz platform allows publishers to dynamically create, monetize and distribute optimized content for portable media devices.

For the first time, the Perooz Platform offers publishers the ability to integrate existing advertisements into content for portable media devices such as the iPod, Zune, iPhone and many others…and provide specific impression based reporting even if the users device is “offline”.

Support for Advertising
The only service of its kind, the Perooz platform enables publishers to deliver a complete integrated advertising solution straight to a mobile media device. The Perooz platform supports a number of ad-serving technologies such as Google Adsense, Doubleclick DART, Microsoft’s Atlas DMT, as well as customized solutions.

To learn more, visit or contact Perooz directly at