New Rego Label Product Gets NSW Motorists Out of a Scrape
August 04, 2007 (PRLEAP.COM) Business NewsA revolutionary label holder designed to stop motorists from having to go through the painstaking process of scraping off their car registration stickers every year is rapidly gaining traction in New South Wales.
Sydney inventor Adam Horwitz, a former IT consultant, came up with the idea to create a reusable label holder for rego stickers when he found that, like him, most motorists regard the process of removing their windscreen registration labels as both messy and time consuming.
After extensive product and market research, which included communicating with the Road Traffic Authority, Mr Horwitz has launched Rego Mate, a holder that motorists can easily stick to their windscreen in the same place as they would normally put their registration sticker. Instead of having to peel or scrape off their older labels from the windscreen, users just stick their rego label onto a separate plastic refill, which slides easily into the holder.
The innovation patented product is already proving a hit, with more than 10,000 units having been sold to motorists across NSW since it was launched earlier this year, and Mr Horwitz is steadily working to take Rego Mate national.
“I wanted to design a product that was low cost and high quality, and the main thing was that it had to be refillable,” Mr Horwitz says. “There was no point in having a product that you stuck on the windscreen and had to pull off every year so you were back to square one. When we designed the refill and the holder, we wanted something that was easy, the same size as the rego sticker, that was transparent, UV protected and something that could take the heat range that a windscreen generates.”
Priced at $4.95, each Rego Mate holder includes a free refill - usually priced at $1.95 - and sticks to the windscreen using strong, clear double sided tape. The label holder has rounded corners for safety, and for fraud protection the holder has been designed to tear the rego label as it is being removed to prevent theft.
As well as being available through the Rego Mate website and on eBay, Mr Horwitz has more than 100 mechanical workshops across Sydney to target motorists needing to get their vehicle re-registered through a compulsory safety check.
In addition to being used for rego stickers, even though that’s what the product was primarily designed for, some buyers are also using them for parking permits and other types of labels and stickers.
“The business is growing at such a rapid rate and word of mouth is now becoming a key factor in our sales program,” Mr Horwitz says. “People tell their friends about the product and every time we have a sale the website picks up quite dramatically.
“We’re looking for more growth. Success for us would be every Australian motorist who has problems with rego stickers using our product. That’s what we would consider a success.”
To see an online demonstration of the Rego Mate product, go to http://www.regomate.com.au
R E G O M A T E
Postal: P O Box 514
Kensington, NSW, 2033
Office: 1300 MY REGO