Meeting Professionals International and Hudson Marketing Firm to Provide Information on Brand Building

August 10, 2007 (PRLEAP.COM) Business News
HUDSON, OH – Christine Brown, president of Hudson-based firm Marketing Resources & Results, Inc., will present ‘Ten Secrets to Building Your Brand Name’ to the Ohio Chapter of Meeting Professionals International on Wednesday, September 5th at the Sheraton Suites in Cuyahoga Falls.

“Creating a strong and memorable brand is an important marketing concept that many businesses have a difficult time achieving,” explained Brown. “This presentation will be an informational opportunity for those who are presently developing a brand name, and for those who would like to improve their current brand.”

Branding is a crucial marketing concept, as companies strive to gain visibility in an increasingly competitive business world. A brand must be differentiated from others in order to become familiar to an audience. The presentation will provide various tips and ideas for building a strong brand name that will remain both recognizable and consistent in the eyes of the target market. Pointers will also be given on how to properly tie emotion and uniqueness to a brand name.

About Marketing Resources and Results
Founded in 1998, Marketing Resources & Results, Inc. is dedicated to producing success for each client that it serves, emphasizing the importance of building a strong brand name in marketing a business. The Hudson-based firm also helps companies profitably promote new products and services. Marketing Resources & Results assists companies nationwide by developing and executing strategic marketing plans. Marketing workshops and seminars are also provided for business organizations and companies. For more information call 330-656-9793, or visit www.resources-results.com.

About Meeting Professionals International
The Regional Education and Conversation Hour is sponsored by the Meeting Professionals International (MPI) Ohio Chapter. Established in 1972, the organization remains the largest association for business professionals throughout the world. Meeting Professionals International strives to improve the strategic skills of business professionals through the use of organized network and educational opportunities. Admission to the presentation is $10.00 for members of MPI and $15.00 for non-members. The presentation will begin at 8:00AM with a continental breakfast to be provided before. For more information, please visit www.mpioh.org to register for this event.