Free Web Site Survey and Analysis Highlights the Gulf between Online Sales Aspirations and Real Site Performance

June 10, 2005 (PRLEAP.COM) Business News
Oxford, UK - June, 2005 – Momentum Web Solutions Limited, a provider of web marketing services to start-up and SME organisations in the UK, today announced the launch of its free web site survey and analysis programme for small businesses in the UK. The free web site survey is intended to highlight the gulf that exists between the aspirations of small business web sites in terms of sales generation online, and real site performance.

The site survey analyses a number of criteria in determining the effectiveness of a small business web site to generate online sales. These factors include:
• The number of pages indexed in the major search engines.
• The volume and quality of inbound links to the site.
• The effectiveness of the site’s content and keywords.
• Usability and navigation of the site, including ease-of-use.
• The overall visibility of the site in major UK search engines.

The internet is the most direct way to engage with potential customers and can be particularly powerful for SME and start-up organisations that have little or no brand recognition. The sales generating potential of a web site is dependent on attracting and converting visitors to customers. Momentum helps transform the performance of web sites by increasing the number of targeted leads gained through search engines. We optimise customer conversion rates to increase online sales, and provide clear statistics to demonstrate the online ROI of web marketing activities.

About Momentum

Momentum Web Solutions provides online marketing services to small and medium-sized enterprises (SME) and start-up organisations in the UK. Momentum's services are particularly relevant for organisations in transition, or for whom the results of current online activities do not match business aspirations. The benefits to clients of Momentum's services are intended to be dramatic and compelling, providing visible results and clear ROI for online investments. Momentum web marketing services include:

Optimisation: Site content optimisation for search engine visibility.
Design: Optimised web site design services and compliance testing.
Sales: Online sales optimisation and lead conversion solutions.
Research: Web competitor research and online market competition analysis.
Tracking: Web site tracking, analytics and performance reporting solutions.
Marketing: Strategic web marketing services and online campaign management.