The African-American Public Relations Collective (AAPRC) Spotlights Film Publicists Roz Stevenson, Jackie Bazan and Cassandra Butcher in the August/September Issue of Global Communicator™

August 10, 2007 (PRLEAP.COM) Entertainment News
The African-American Public Relations Collective (AAPRC), a national network of more than 1,000 communications professionals, will release the August/September issue of its primary e-publication, Global Communicator™ –– formerly the AAPRC Monthly –– the week of August 12, 2007. This issue spotlights three of the movie industry’s most successful publicists – Roz (Rosalind) Stevenson, President and CEO of Roz Stevenson Public Relations; Jackie (Jacqueline) L. Bazan, President and CEO of BazanPR, Inc.; and Cassandra Butcher, Vice President for National Publicity, Fox Atomic.

These award-winning publicists have special expertise in marketing films to African-American audiences. Among them they have created marketing campaigns for hundreds of critically acclaimed films and big box office hits, and have worked with some of the most notable directors including Spike Lee, John Singleton, Malcolm Lee, Tyler Perry, Robert Rodriguez and Quentin Tarrantino. Roz Stevenson is a 25-year veteran in the industry. Her Los Angeles-based company, which she started in 2000 with Universal Studios as its primary client, has handled more than 100 films over the past seven years. Jackie Bazan’s New York-based company has spearheaded more than 150 film and television projects since it was created in 1994. Her clients range from major studios to independent filmmakers, and the client list for her fast-growing home entertainment business includes Universal, HBO, Fox, UrbanWorks, Paramount, BET and Warner. After beginning her film industry career as a publicist with Paramount, Cassandra Butcher has returned to studio work after working for 15 years as an independent publicist. She is currently shaping the public relations strategy for Fox Atomic, a fledgling company that produces movies and digital content targeted to an audience of 17-to-24-year-olds.

The three featured movie publicists discuss the thrills and challenges of working in an ever-changing film industry, all within the context of three very compelling personal stories.

“These PR superstars have accomplished much in a field that is hard to access for many African-Americans,” said Gwendolyn Quinn, president of New York City-based GQ Media & Public Relations and publisher of the Global Communicator. “Their stories are compelling, not only because they have achieved so much success in the film industry, but also because through talent, persistence, and hard work, they have gained entry to Hollywood’s corridors of power and they are holding the door open for others to follow.”

This issue also takes a look at a new AAPRC seminar series. Its inaugural session, “The Write Stuff: Public Relations for Book Publishing,” was held May 19 in New York City. The next session, held June 16, was “A Conversation with Yvette Noel-Schure: How Music Publicists Help Artist Sizzle.” The New York-based series has had full houses and is receiving rave reviews.

Global Communicator regularly features stories that spotlight the AAPRC’s 1,000+ members — PR executives and communications specialists around the country — as well as journalists, marketing, and media executives. The Global Communicator is available online at www.theaaprc.com and can be downloaded as a PDF. It is also distributed via list-serve to members.

For more information on the African-American Public Relations Collective or Global Communicator, contact Gwendolyn Quinn at gwendolynquinn@aol.com or visit www.myspace.com/globalcommunicator. The new issue of Global Communicator will be available online at www.theaaprc.com.