What Services Should You Expect From a Full-Service Healthcare Market Research Company?
August 18, 2007 (PRLEAP.COM) Health NewsIn today’s challenging and ever-changing healthcare environment, what services should be expected from full-service marketing research and consulting company? Jack M. Shapiro, Principal Consultant for J.M. Shapiro Healthcare Marketing Research and Consulting has listed almost two-dozen worldwide core services which companies such as his should be able to provide clients in the fields of prescription and non-prescription pharmaceuticals, medical equipment, supplies and devices, hospitals, managed care, homecare, diagnostics, clinical research organizations, advertising agencies, branding specialists, and venture capitalists:
Core Market Research Services: Qualitative research: focus groups and depth interviews; quantitative studies (personal interviews, internet, medical meetings, direct mail, mall intercept, telephone) covering such topics as: segmentation and positioning; advertising and promotional testing; ad claim substantiation; awareness and usage (tracking studies); price elasticity evaluations; public opinion research; trademark and trade name research; secondary data analysis; web site evaluation; taste tests; product placement and product pick-up capability; and market research staff training.
Core Consulting Services: Sales force compensation models; sales and market forecasting; strategic and marketing planning; licensing, merger and acquisition studies; determination of optimal sales force size; micromarketing; relationship marketing; evaluation of disease management programs and branding.
THIS MAN KNOWS ABOUT THE FUTURE OF HEALTHCARE:
Jack M. Shapiro is an internationally-known healthcare marketing researcher, consultant, futurist, broadcast journalist and public speaker.
Jack includes among his clients major companies in the pharmaceutical and biotech industries and insurance companies, advertising agencies, hospitals, and manufacturers of medical equipment, supplies and devices. Often quoted in the healthcare industry, general business, and lay publications, Jack has been a frequent guest on national television (ABC, NBC, MSNBC, CNBC, FOX, PBS and abroad on BBC and ITN) and radio as a commentator on healthcare trends and politics in the United States and overseas.
From 1997-1999, he was the host of “MEDI-POLITICS,” a nationally-syndicated radio show focusing on the politics and future of healthcare as well as key legal and ethical issues. The show reached more than 40 markets in 26 states (31 million people in-audience) and around the world on the internet.
Jack has spent 40 years in the healthcare field, both in the U.S. and abroad. Before forming his successful research and consulting company, he held high-level management positions in marketing and market research with healthcare giants such as Wyeth and Pfizer.
He is currently writing a book about the future of American healthcare based on his long experience in the healthcare industry, in-depth interviews with leading experts who appeared on his radio show as well as on-going poll results generated by his market research company.
Recently Jack was the event host and master-of-ceremonies at the “Global Pharma R&D Summit,” attended by over 250 top pharmaceutical scientists from around the world. Jack is also available to speak and write on future healthcare trends and is well-known keynote speaker.
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Web site: www.JackShapiro.com