Adviva staffs up sales team
August 22, 2007 (PRLEAP.COM) Technology News• James Stapleton joins from Monkey magazine as Account Executive
• Abbie Whitby joins from IMG as Account Executive
• Stephanie Ross joins as Account Executive
Adviva, the UK’s largest CPM advertising network, has made three appointments to its advertising sales team. James Stapleton brings offline magazine experience, including two years as a sales executive on House Beautiful, and joins from Monkey, the UK’s first print / online hybrid publication. Abbie Whitby, also joining as an account executive, brings financial services, utility and recruitment experience whilst Stephanie Ross has a good understanding of digital campaign planning gained at AxiCom Communications combined with expertise learnt in the advertising team at Barclays.
The new executives will report to Adviva’s Director of Advertising, Virginia Amman with responsibility for planning and booking online advertising campaigns across the Adviva network of quality, content-drive websites. This combines cost-effective reach with buying options including behavioural targeting, contextual targeting and demographic targeting built by Adviva’s technology team. They will work closely with Adviva’s Publisher and Advertising Operations teams to optimise the campaign and report results back to clients.
Ammann directs the sales and account management team to increase revenue from the UK’s leading advertising on behalf of brand advertisers such as HMV. In recent months, Adviva has improved its targeting technology and launched new products including out-of-page video formats and Adviva Select.
Phil Coote, Chief Operations Officer at Adviva explains, ‘Over the past six years, Virginia Ammann has built and developed a great team to offer brands and agencies highly effective online advertising campaigns using media combining volume, reach and innovative targeting options. As the team grows we can improve our service to clients, extend our reach across agencies and free Virginia up to produce more strategic direction for clients and Adviva.’
James Stapleton spent three years at The National Magazine Company moving from classified sales to creating revenue opportunities for the sites, before joining Dennis Publishing to work on Monkey. He has a degree in Management and Business Administration. Stephanie Ross has a degree in Business Studies specialising in Marketing and began her career as an account executive for Granada selling air-time and programme sponsorship before going on to work for Barclays and AxiCom. Abbie Whitby has a wide range of sales experience gained over the past four years beginning with a year of corporate travel sales, followed by roles in utilities, recruitment and insurance services.
Adviva is continuing to recruit for more technical and sales staff.
Adviva is the largest CPM focused online display advertising network in the UK providing cost effective direct response and brand advertising solutions for internet advertisers.
Adviva’s broad UK network of monitored, content driven websites reaches over 20 million unique internet users. By combining this network with a strong emphasis on technological development, Adviva is able to offer advertisers a range of advanced user and content targeting options delivering reach, flexibility and ultimately, results.
Adviva’s comprehensive suite of advertising targeting options include content and channel targeting, behavioural targeting in the form of user profiling, as well as keyword contextual targeting. In order to ensure the quality of the Adviva network Adviva has developed an in-house keyword blocking technology which prevents adverts from showing on pages that have URLs containing inappropriate content. Adviva is the only network in the UK to use this technology as standard across all advertising campaigns.
Established in 2000 and headquartered in London, Adviva expanded in the French and German markets in 2006 with offices in Paris and Munich to provide advertisers with a single pan-European display advertising buying point. Lead by founders CEO Todd Treusdell and COO Phil Coote, the business has experienced 117% growth in turnover year-on-year and was named the UK’s 25th fastest growing technology company in the Sunday Times Tech Track 100 League 2006.
In December 2005 Adviva’s future growth was secured following a $8m investment from Kennet Venture Partners and new advertising technology products are currently in development.
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