Launches Australian Cosmetics Range to UK trade & retail customers

August 26, 2007 (PRLEAP.COM) Health News
Online mail order company, has launched an exclusive range of fashion cosmetics to the UK market under the BYS (Be Your Self) brand. The range which is designed and developed in Melbourne, Australia, offer consumers a combination of variety, quality and low cost that will appeal to a wide audience.

The launch follows the brands market performance and success ‘down under’: “The global cosmetics business is highly competitive and big brands dominate the market. It is a testament to the BYS product range that it out-sells major competitors where it is sold through large retail outlets such as Australia’s K Mart and has gained over 7.5% market share by volume” comments Darren Jones, managing director,

There are over 200 BYS cosmetics products currently available online for face, lips, eyes, nails and body with more planned throughout the year. The products are ethically produced, fun and trendy and healthy to use. Highlights of the range include a liquid foundation with an SPF 15+ sun screen, lip-enhancing natural beeswax lip gloss available in ten colours, and Shimmer Pearls in a selection of 4 flawless shades.

“As part of the UK launch campaign we are offering online buyers all items at no more than £1.99 per item. This represents great value for shoppers and we are confident that once they have experienced the quality of the products they will come back for more,” continued Jones.

As the sole, online UK supplier of BYS products, plans to roll out to major high street retailers and national chain stores over the next 12 months. Further information on the products can be found at

Editors Notes

• BYS is a subsidiary of Georgina Fashion Accessories (GFA pty Ltd)
• GFA specializes in fashion jewellery, belts, handbags, cosmetics and personal care.
• In Australia, K Mart sell more units of BYS than any other brand including Revlon, Max Factor, L'Oreal, Maybelline or Rimmel.
• BYS now has more than 7.5% of the total Australian market by volume.
• BYS is now a recognised brand with thousands of loyal customers. is the sole online distributor and mail order company for BYS cosmetic products & the Laura Paige make up range. It is the first company to register for the UK Governments “Get Safe Online” campaign – Protecting online consumers. The company provides services to retail and wholesale customers.