MarketingProfs Announces Live B2B Forum

Los Angeles, CA, (date)—MarketingProfs announces Driving Sales: What’s New, What Works and What Sticks, its Business-to-Business Forum 2007. The forum will be a live event held October 1-2 at the Renaissance Chicago Hotel in Chicago, IL.

The MarketingProfs Business-to-Business Forum 2007 will provide marketing strategies and tips that meet the unique needs of B2B marketers, industrial marketing professionals and nonprofit (sponsorship-driven) managers.

Expert speakers will focus on:
• aligning marketing to sales
• connecting the marketing process to the sales cycle
• creating/executing marketing specifically for industrial and B2B audiences

Topics include: customer acquisition, leveraging Web 2.0, prospect retention and prospect management.

“One of the unique features of the MarketingProfs.com Business to Business Forum is the depth of the material,” says Roy Young, president of MarketingProfs. “In B2B, it’s hard to find people willing to share their marketing techniques. This conference is about business-to-business marketing reality.”

Keynote Speakers for this year’s MarketingProfs.com Business-to-Business Forum 2007 include:

Chip Heath
Topic: “Made to Stick: Overcoming the Curse of Knowledge as Businesses Talk to Businesses”
Professor of Organizational Behavior, Graduate School of Business, Stanford University
Co-author of Made to Stick: Why Some Ideas Survive and Others Die

William Arruda
Topic: “Branding Yourself for a Stellar Marketing Career”
Founder, Reach Communications Consulting

Panel: “Inspiration From Marketers Who Are Making a Difference”

Roy Young
President, MarketingProfs.com
Co-Author: Marketing Champions: Practical Strategies for Increasing Your Marketing’s Power, Influence and Business Impact

Eduardo Conrado
Vice President, Global Business-to-Business Marketing and Communications, Motorola, Inc.

Stuart Itkin
Former CMO, Kronos

Graham Weston
Executive Chairman, Rackspace

MarketingProfs’ Business-to-Business Forum 2007 is open to members and non-members. Non-members who register for the Forum will receive a free year’s membership in MarketingProfs at the Premium Plus level as a bonus.

Register for the MarketingProfs Business-to-Business Forum 2007 at: http://www.marketingprofs.com/events/1/conference

About MarketingProfs.com:
MarketingProfs, founded in 2000, is a comprehensive learning site for marketing professionals, with more than 275,000 members worldwide. Drawing on the expertise of more than 300 analysts, marketing professionals, and professors, MarketingProfs helps marketers all over the world – from the very largest to small start-ups – stay current and effective in the entire range of online and offline marketing areas.

Free membership to MarketingProfs includes a weekly newsletter on current issues and ideas, as well as access to the site’s basic library. The site also offers more than 20 non-sponsored virtual seminars a year. Premium (paid) memberships include access to a vast Premium Library, podcasts, marketing templates, buyers’ guides, benchmark surveys, and marketing guides.

CONTACT: Sharon Hudson
sharon@marketingprofs.com
310-734-4264