New media site on Israeli innovations reaches digg home page on first day of launch

September 01, 2007 (PRLEAP.COM) Technology News
israelplug, a new media site that launched this past Thursday with the goal of becoming a premium source for information on innovations coming out of Israel, achieved digg stardom almost immediately when it reached digg's home page Thursday evening. As a result, over 25,000 people visited the israelplug site within 24 hours of launch, providing an invaluable boost to the fledgling site.

israelplug ( is an illuminea project ( and will be updated on a daily basis with information on Israeli innovations and achievements in the fields of business, technology, social entrepreneurship, culture and the arts.

"Israel is a highly innovative country," says Miriam Schwab, israelplug's Editor. "Against all odds, Israel has built up a bustling economy, and many of the technologies the world depends on daily were developed in Israel. israelplug features informative, blog-style posts that cover a wide variety of topics, and is the easiest way to keep up with the fast-paced developments from this energetic young country."

Miriam explains that the goal of the israelplug site is to use Web 2.0 and social media tools to promote Israeli innovation. "We highly recommend blogging to our clients as a marketing tool," she continues, "and it dawned on us that perhaps these tools can be applied to countries as well. This thought led to the birth of israelplug, which is steeped in Web 2.0 in both design and platform."

In addition to the regularly updated posts on the site, visitors to israelplug will be able to enjoy unique feature articles on people and events in Israel. So far, israelplug has reported on the Cohen and Levite conference, an innovative exhibition merging Web 2.0 with art, and a one-of-a-kind interactive café cabaret. Visitors can also view selected videos related to Israel, learn new facts about Israel in the Tidbits section, and access a comprehensive Resources page with a growing list of links to useful Israeli sites.

israelplug offers a range of RSS feeds for users who want to stay updated in their RSS reader. Users can either subscribe to the general RSS feed to stay abreast of all updates to the site, or only to feeds on specific categories of interest. Those who prefer email updates can subscribe via the simple form that appears on every page.

"We will be continuously improving israelplug and adding new features," continues Miriam. "We want to create an enjoyable and useful reader experience, and feedback we receive from visitors will help us tremendously in our efforts."

About illuminea
illuminea is an Israeli marketing firm dedicated to helping Israeli businesses create competitive marketing material for use in English-speaking markets. illuminea entered the online media market with blogs and blog-related services almost a year ago, and plans to launch a range of new media sites for various informational and marketing purposes. israelplug is one of these sites.

If you'd like more information, or to schedule an interview with Miriam Schwab, please call Miriam at +972-54-5710624 or email her at