New Paper Helps Higher Education Marketers Attract the Right Students and Maximize Performance of Recruitment Efforts

September 01, 2007 (PRLEAP.COM) Education News
ALBANY, NY – September 2007 – A new paper from Media Logic, a leading higher education marketing firm, offers valuable insight for higher education marketers who want to improve their student search and maximize the performance of their student recruitment marketing efforts.

“Student Search Optimization™: Minimize Risk, Maximize Yield,” now available for download at, unravels the mystery behind attracting the “right” prospective students and details how measuring and refining search programs enhances the cost-effectiveness and performance of student recruitment efforts and improves yield to make the most of valuable marketing resources.

Student Search Optimization (SSO) is Media Logic’s holistic search marketing program for higher education, blending the essentials of branding and direct response marketing with web analytics. SSO delivers intelligence in real time, so marketers can make critical decisions about media, targets and messaging when they matter most and take student recruitment to the next level.

Go to and listen to a podcast from one of Media Logic’s higher education experts, Randy Burge, vice president/management supervisor of higher education accounts, as he shares his insight about Student Search Optimization and discusses how it can enhance student recruitment for higher education marketers.

Student Search Optimization: Minimize Risk, Maximize Yield is a must read for higher education marketers who want to:
• Excite and attract the “right” prospective students
• Engage students through experiential marketing and personalized communications by delivering the most compelling messages at the most appropriate time
• Nurture and move prospects strategically and effectively through the application, enrollment and matriculation process
• Measure and refine communications to respond to changing conditions
• Ensure that each dollar you spend is working as hard as possible
• Read about how the Johnson School at Cornell University expects to increase revenue by $1.4 million this year

Download the Student Search Optimization Paper to Learn More
The 14-page, free paper Student Search Optimization: Minimize Risk, Maximize Yield, which includes the Johnson School at Cornell University case study, is available for download now at:

“Search marketing is a major investment for every college or university and predicting yield has never been more difficult in a time when marketing accountability is most crucial,” says Burge. “Media Logic’s Student Search Optimization program eliminates the guesswork of search marketing and provides higher education marketers with measurable campaign results that can be refined throughout every aspect of the campaign to improve the cost-effectiveness and performance of your student recruitment efforts.”

If you are a higher education marketing professional looking for ideas that you can use to make an immediate impact, Media Logic encourages you to take the agency for a test drive. Go to and tell us about your specific challenge and we will provide you with a top-line list of real recommendations.

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University and Purchase College. Media Logic is ranked by Advertising Age as one of the nation’s top 250 advertising agencies. Visit for more information.

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