June 16, 2005 (PRLEAP.COM) Business News
BRIDGEWATER, N.J. —, a leader in Pay Per Click (PPC) search advertising, today announced new referral options for affiliate websites. Webmasters can now integrate an advertiser referral link within sponsored search results based on a site’s relevant, top converting terms to instantly build ad inventory in their website’s specific niche segment.

“Integrating a unique advertiser referral link within results provides affiliates with better control over search inventory through the ability to fine tune results to further match their core site content,” said Robert Carroll, content distribution manager.”

Affiliates can integrate custom referral links to leverage off existing Internet traffic based on top searches. In order for a user to participate in the referral program, they choose from a list of relevant, top terms for a specific site and click on a link that will place their listing within the directory search results on that page. Increased relevant ad content, created through this process, further benefits affiliates by increasing monetization of sponsored results relevant to their site.

“This new referral method eliminates the guesswork for advertisers by providing an easy way to determine top search terms on a site and exactly how it will appear on a relevant topical website,” said Carroll. “Since the terms are very targeted, advertisers prefer to keep their listings in that niche portal area, resulting in an increased retention rate.” and were part of’s pilot study focusing on finding partners on extremely specific areas and helping them build ad content on their site organically. The sites were able to benefit from this referral method by increasing the amount of advertisers bidding on related keywords in a specific niche category specific to their site.

“This has helped us increase traffic, keep people coming back to our site and provide a respectable amount of additional income,” said Nancy Saltz of “Because I am able to place referral links on my content pages that perfectly match the type of traffic a specific page generates, I can maximize both my relevancy and my click-through rates from those referrals.”

About, a leader in Pay Per Click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the advertising network facilitates hundreds of millions of queries each month. For more information about, visit or call (866) 722-9951 # # #