Vaisala Group Implements Advizia® Guided Selling Solution

September 14, 2007 (PRLEAP.COM) Technology News
Englewood Cliffs, New Jersey – September 14, 2007 - MCS, a leading provider of systems and services for managing and delivering product information, announced today that Vaisala Group has implemented it's Advizia guided selling solution to enhance Vaisala's online product selection process. Advizia is a web-based application, developed by MCS, that provides assistance to end-customers, salespeople and dealers who need to choose between a large, complex set products or services. Vaisala Group, based in Finland, develops, manufactures and markets products and services for environmental and industrial measurement.

Vaisala will utilize Advizia's product advisor and comparison charting modules to enable customers to easily select among their wide variety of measurement tools. "We are very excited about the recent launch of the Advizia guided selling solution. Advizia will allow our customers to research our wide range of industrial instruments and zero in on the models that best meets their specific needs quickly and accurately," said Henri Kaukola, Web Marketing Specialist of Vaisala Group. "Customers will now have much easier access to our whole product offering which speeds up sales calls. In addition, our sales force and distributors will benefit greatly from having such a powerful web based tool at their disposal when communicating with clients,” Kaukola added.

“Advizia will provide Vaisala customers with an exceptionally fast and highly interactive user experience as they search for industrial measurement tools,” noted David Koroghlian, Director of Marketing at MCS. “With the comparison charting module, customers have complete control of the comparison chart and can delete products or product attributes on the fly. Once customers have selected which specifications they want compared, they can generate a PDF document, which can be saved or printed for future reference,” Koroghlian added. “Another important feature of Advizia is that it will provide Vaisalas' marketing and product management groups with valuable analytics to help analyze which specific product attributes are most important to customers.”

About Vaisala Group
Vaisala Group, based in Vantaa, Finland, develops, manufactures and markets products and services for environmental and industrial measurement. Their major customer groups are meteorological and hydrological institutions, aviation organizations, defense forces, road and rail organizations, weather related private sector, system integrators and industry worldwide. The Vaisala Group has offices and operations in Finland, North America, France, United Kingdom, Germany, China, Sweden, United Arab Emirates, Malaysia, Japan and Australia. For more information on Vaisala Group, please visit

About MCS (Modern Creative Services, Inc.)
Modern Creative Services, Inc. (MCS) is a leading provider of software and services that help companies with extensive product lines create, manage and deliver their product information. MCS provides the systems, processes and staffing to make even complex product information easily accessible by customers, dealers, distributors and employees. MCS is the creator of Advizia®, an industry-leading web-based guided selling application that provides Product Advisor, Comparison Chart, Product Catalog, PDF Builder, Foreign Language and Syndication functionality. MCS is a privately held corporation founded in 1989 and is headquartered in Englewood Cliffs, New Jersey. For more information on MCS, please go to