September 17, 2007 (PRLEAP.COM) Health News
New York, NY - Monday, September 17, 2007 – OrganizedWisdom, LLC, a leader in the Health 2.0 movement, today unveiled its new web search platform and launched OrganizedWisdom Health, the first human-powered, doctor-guided search service for health.

Launching in beta for early user feedback, the new site at features a custom health search engine curated by trained search experts and guided by a team of specialized physicians. The service provides credible, well-organized search results pages for the most popular health search terms, without the clutter, redundant links or index spam typically found in search engines.

When you search for topics such as weight loss, melanoma or hair loss on OrganizedWisdom Health, human editors have assembled an organized page for each topic, called a WisdomCard™. Only quality links to expert and user-generated content are listed, without the clutter you often see in search results at Google or Technorati that are often marketing sites trying to sell products or spam sites masquerading as authentic blogs.

“No other search engine has physicians guiding every search result to provide an additional level of quality review,” said Howard Krein, M.D., Ph.D., Chief Medical Officer of OrganizedWisdom Health. “Machine-generated results like Google's or Technorati's change by the minute and are easily manipulated by search index spammers so it’s impossible to nail down something to review. With humans hand-crafting the results, we can do that. Each and every WisdomCard has been reviewed thoroughly by two different Health editors and at least one physician.”

“The goal of OrganizedWisdom Health is to provide the best search service in the world for health by hand-crafting search results that physicians and consumers will recommend to their family and friends,” said Steven Krein, co-founder and CEO of OrganizedWisdom.

OrganizedWisdom Health is focused on creating WisdomCards for the top search terms and phrases for health including diseases, conditions, treatments and drugs. The site is launching with WisdomCards on more than 100 of the most popular health topics, with plans to create 10,000 WisdomCards over the next 12 months. OrganizedWisdom editors have also built into the service a customized version of Google, which only includes approved sites, ensuring that every query on OrganizedWisdom Health delivers spam-free search results.

“OrganizedWisdom Health also taps into the wisdom of our site visitors to help improve the results,” said Unity Stoakes, president and co-founder of OrganizedWisdom. “Anyone can suggest links they feel are missing and deserve to be included on a WisdomCard, and can report or discuss any links they feel should be removed. Each suggestion is reviewed and monitored by our guides to ensure that only quality links are added to the search results themselves.”

Last year Krein and Stoakes, both serial entrepreneurs, launched OrganizedWisdom as a destination site for sharing health wisdom. They quickly discovered, however, that there was plenty of user-generated health information already online, but easily finding that useful information was the real problem. The duo dramatically transformed their strategy to solve this problem.

Krein co-founded Internet marketing firm in 1996, and with Stoakes took it to an IPO in 1999, followed by a sale to iVillage in 2002. Stoakes was the Chief Marketing Officer at and the VP of Marketing at The Privacy Council.


OrganizedWisdom® Health is the first human-powered, doctor-guided search service for health. The site at provides reviewed, well-organized search result pages called WisdomCards™, for the most popular health search terms and phrases without the clutter, redundant links or index spam typically found in search engines. OrganizedWisdom helped ignite the Health 2.0 revolution with several “firsts” including the first company to assemble a team of health guides and physicians to organize the world’s best health wisdom from across the Web. Today, OrganizedWisdom continues to bring innovation to online health care by leveraging social media and the power of collaboration technologies to improve the quality of health search. OrganizedWisdom is based in New York City and was founded in 2006 by serial entrepreneurs Steven Krein and Unity Stoakes, who have worked together building companies since 1997.