CICAMA’s September Program to be Held at a Different Venue

September 15, 2007 (PRLEAP.COM) Business News
On September 20th, Randy Lopez from Fishbowl Marketing will be presenting “Brand Guerrilla.” It’s a new world with new mediums. Brand-building guru Randy Lopez examines some new trends in guerrilla marketing that are effective, inexpensive and simple.

As VP Marketing for Del Taco and Buca di Beppo restaurants, he will share some of his arsenal for success and how you can build a brand through word of mouth marketing and down and dirty tactics.

The public and media are invited to join California Inland Counties American Marketing Association (CICAMA) chapter for its monthly programs from 11:30 a.m. to 1:30 p.m. at the Canyon Crest Country Club (975 Country Club Drive) in Riverside. The cost to attend is $25 for members, $30 for first-time attendees, $40 for non-members and $15 for collegiates. The price includes lunch.

To RSVP to this event, please call (951) 274-7414 or e-mail Please indicate your lunch preference of either a luncheon salad or deli sandwich. A 24-hour notice is required for cancellations.

ABOUT CICAMA: The California Inland Counties American Marketing Association (CICAMA) hosts monthly meetings with guest speakers who provide marketing-related topics for continuing education in the areas of promotions, publicity, advertising and marketing. For more information visit: or