Kofax Chooses EMG as Commercial Campaign Partner

September 16, 2007 (PRLEAP.COM) Business News
IRVINE, CA – Earthbound Media Group (EMG) is excited to announce its recent partnership with leading software manufacturer and imaging processor, Kofax. Tasked with creating six, 30-second vignettes to promote Kofax’s patented Virtual ReScan (VRS) Software, EMG is developing these entertaining online commercials to build the Kofax brand.

The short vignettes will be screened at select trade shows and become an important fixture of the company’s VRS Software marketing campaign. Created for online distribution as well, these commercials are intended to be a viral content resource for the general public as well as VRS Software’s target audience.

Designed to improve the scanning process, reduce document preparation time and produce perfect scans, VRS software is a unique product in its market. Its stand-out features and many attractive advantages have given the creative team at EMG an excellent starting point. Featured in the spots is a central character who finds himself in some of the most implausible office situations only to be brought to reality by his cubicle mate before VRS Software saves the day.

“We are excited to be partnering with the great people over at Kofax for such a creatively rich project,” said EMG Project Manager Dave Donaldson. “The concept we are working with for these short commercials is fun, inventive and a great showcase for the product.”
The spots’ scripts have been approved and the cast has been selected. Shooting begins in late September, and the spots are scheduled for completion in early winter.

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About Earthbound Media Group
Earthbound Media Group (EMG) is a full-service creative communications agency. Driven by groundbreaking ideas, inspired design and forward thinking solutions, we work toward a common goal - to evolve and optimize the digital and visual landscape of our clients’ business operating, marketing and information technology endeavors. Filling the void in the traditional interactive, marketing and advertising industries, EMG offers a service-, solution- and industry-agnostic approach that rises above the labels of “marketing,” “interactive,” or “advertising.” EMG bridges the gap between marketing, IT and business strategy, making it a collaborative effort to improve return on investment and the bottom line.

About Kofax
Kofax is the market leader and de facto standard in capture application software, device connectivity and image processing. Since their founding in 1985, Kofax has been the leading innovator in the conversion of unstructured documents and data into reusable electronic business information. Their products pioneered the concept of PC-based document image processing, focusing on PC-based hardware that accelerated the scanning, viewing and printing of high-resolution document images. Kofax also led the industry with cutting-edge development tools that simplified the integration of document image processing into software applications.