PKR SCOOPS 1 MILLION USERS

London, 19th September 2007 – Next generation online poker room PKR.com has reached an historic milestone this week when it signed up its one millionth user. Passing the one million mark caps a phenomenal year of growth for PKR.com, which has come out of nowhere to quickly establish itself as a major player in the online poker market.

PKR’s state of the art 3D graphics and deeply immersive game system, which allow players to customise characters and interact with opponents using a range of body language and emotes, has proven irresistible to players around the world who have flocked to the site in record numbers since its August, 2006 launch.

A stand alone operator, PKR.com quickly proved more than capable of generating a critical mass of players with a product unique in the industry and with an innovative marketing campaign that has drawn a new generation of players to the game.

PKR.com Marketing Director Simon Prodger said, “It’s always been our goal to bring online poker to a wider audience and establish PKR.com as a mass market proposition. We may have reached this milestone well ahead of schedule, but we’ve only just begun to tap the massive potential of this technology – there are even bigger things to come for PKR.com in the next year.”

Entering its second year PKR.com is poised to continue scooping record numbers of players while leveraging other competitive advantages that place it in an extremely favourable market position. Licensed in Alderney, PKR.com is regulated by a jurisdiction recently ‘white listed’ by the Department for Culture Media and Sport in the UK, ensuring that PKR.com will be allowed to expand advertising efforts in one of its key markets while many rivals are frozen out.

PKR.com has also stayed completely out of the US, meaning the company has never accepted cash bets from American players. This decision has been fully vindicated in the light of the October passing of the UIGEA that effectively outlawed online gaming.

More information, including statistics marking PKR.com’s phenomenal growth through its first year, can be found at www.PKR.com


About PKR (www.pkr.com)

PKR is a revolutionary new concept in online poker that aims to change both the way that online poker is played and perceived.

Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker.

Developed by some of the brightest stars in the video games and poker industries, PKR was founded in 2005 by President Jez San, one of Europe’s most respected technology entrepreneurs and the first person to ever be awarded an O.B.E for services to the computer games industry.


For more information on PKR, please visit http://www.pkr.com or contact:

Louise Marchant
Trilogy Communications
24 Ives Street
London, SW3 2ND
020 7581 9255
louise@trilogycomms.co.uk

Stunning PKR screenshots are available for the press at:
http://www.pkr.com/play-poker/pkr-screenshots.cfm

High resolution imagery available on request.