MSA adds new talent to creative and media departments

September 22, 2007 (PRLEAP.COM) Business News
MORRISVILLE, N.C. — MSA: The Think Agency, a full-service, integrated marketing communications firm and part of Think Partnership’s (AMEX:THK) Advertising division, has strengthened its creative and media departments by adding three positions.

Jennifer Neale and Stephan Caldwell join the creative department as a copywriter and graphic designer respectively, while Thomas Whited joins the media department as a media assistant.

“We are excited to have these talented people join the MSA team,” said Lewis Finch, president of Think Advertising. “Each brings diverse experience and fresh insight to the agency, and will be valuable assets to their departments.”

Neale brings nine years of extensive writing and editing experience to her position as copywriter, having worked with such clients as Lowe’s, Belk and SAS. At MSA, Neale will develop content for commercial scripts, Web sites and a variety of marketing pieces for clients including SUBWAY®, Wake County Magnet Schools and LED Lighting Fixtures, Inc. She graduated from Davidson College and received her master’s in creative writing from New York University.

Caldwell comes to MSA from Raleigh-based Vialink. In his role as graphic designer, Caldwell will design print pieces, logos and other materials for clients including UNC Health Care, the N.C. State Fair and the Health and Wellness Trust Fund. Caldwell graduated from UNC Wilmington and received post-graduate certification in art direction from The Creative Circus in Atlanta, Ga.

Whited, a graduate of Southeastern University located in Lakeland, Fla., joins MSA as a media assistant. He will process media invoices for all clients, matching media buys against invoices and serving as a liaison between the accounting department and media buyers to obtain final invoice approval.

About MSA: The Think Agency
MSA: The Think Agency is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MSA has offered advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients’ needs by adding interactive capabilities, an audiovisual production house, a public relations department and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MSA: The Think Agency at (919) 463-9680 or visit