MasterLink Announces the Launch of New Website for Penny Entertainment

September 26, 2007 (PRLEAP.COM) Sports News
MasterLink is proud to announce the launch of a new web site for Penny Entertainment, a provider of streaming video for high school sports events. The new site ( provides users with the most comprehensive collection of local high school sports videos including football, basketball and volleyball.

Penny Entertainment, now in its sixth season, expanded its internet technology this season with a full set of features designed to showcase high school events. Included is a student search capability that can identify students by name that participated in archived events. A players name may be entered into search and connect visitors with archived games televised since 2001. Students and parents may also upload games and other high school related events to the site.

MasterLink’s design and search marketing team worked closely with Penny Entertainment and collaborated to create a design that is search engine friendly. "The work delivered to us by The MasterLink Group has been phenomenal. The new site allows college recruiters to enter student athlete names in Google Search and find them in our Archives, this is a great tool for finding talented athletes," explained Ed Frazier, co-founder of Penny Entertainment.

"Our new web technology provided by The MasterLink Group will allow us to cover more districts, more schools and host more events in addition to allowing us to scale nationally our game coverage. The response to our new presentations has been excellent" said Kindel Coren, President and co-founder of Penny Entertainment.

About Penny Entertainment:
Penny Entertainment is a web based company with a mission to deliver high school sporting events to local communities via the Internet and Cable TV. The company’s goal is to yield positive community relationships while educating high school students on the art of video productions and communications. You can found out more about Penny Entertainment on their web site at

About The MasterLink Group, Inc:
MasterLink, based in Dallas, offers top ranking web design and development, graphic design, flash design, e-commerce programming and design, search engine optimization (SEO) and search engine marketing services (SEM), hosting, server co-location, video streaming and video conferencing. You can find out more about MasterLink at