Amid Heightened Interest in Pet Nutrition,Bil-Jac Communicates Benefits of Gluten Meal-Free Formula

September 27, 2007 (PRLEAP.COM) Lifestyle News
Medina, Ohio – Bil-Jac Foods, manufacturer of premium pet food, is reaching out to pet-loving people across the nation with the message that its products provide optimal nutrition in a gluten meal-free formula. The company’s goal is to educate consumers about the availability of a pet food that helps dogs reach their full healthy potential through the use of fresh protein sources and low-temperature manufacturing methods.

“We’ve been making premium dog food since 1947, and it has never crossed our minds to include gluten meal because it’s just not an ideal protein source. Fresh meat is the ideal protein that dogs, by nature, can easily digest and absorb,” said Robert Kelly, president of Bil-Jac. “We have never used gluten meal as a protein source because it cannot provide dogs with the digestible proteins they need to achieve optimal health. And we’ve always stayed true to our no-compromise philosophy,” explained Kelly.

The Bil-Jac recipe includes more fresh meat than any other dry dog food on the market. It utilizes fresh chicken and fresh chicken organs as its main protein sources in a balanced formula that is designed to be easily digested and utilized by dogs. The nutritional value of this fresh protein is then protected during manufacturing with Bil-Jac’s proprietary low-temperature vacuum-drying technology that avoids heat damage.

“When choosing our ingredients, we take into consideration the biological availability of the protein to the dog, and for that reason we will always make a product where the protein source is
predominantly fresh meat,” said Kelly. “It can’t be disputed that gluten meals are a source of protein, but we know from over 60 years of experience that optimal nutrition in dogs is only achieved through the use of animal proteins. Remember, dogs are and will always be carnivores.”

The company backs up its product with the “Two Bowl Challenge,” which asks pet owners to place a bowl of Bil-Jac next to their pet’s regular food at feeding time and let the pet decide. Dogs instinctively choose the smell and great taste of Bil-Jac for its abundance of fresh meat over foods made with gluten-meal additives.

The overall health benefits of feeding dogs Bil-Jac are visible in a matter of weeks in their brighter eyes, glossier coat and firmer muscles. The host of testimonials posted to the company’s website speaks to the improved well-being that dogs experience on Bil-Jac’s formula. “Many customers say it brings out the happy, tail-wagging dog they know and love,” said Kelly.

Bil-Jac’s dry product line includes Select (adult), Senior, Reduced Fat, Puppy, Large Breed Select and Large Breed Puppy formulations that are only sold at pet specialty outlets and pet superstores such as PetSmart nationwide. The company’s premium products are the preferred choice of many pet owners, show dog owners, breeders, dog trainers and dog enthusiasts.

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