MarketingProfs B2B Forum Includes Experts On Dialog Between Sales/Marketing

September 27, 2007 (PRLEAP.COM) Business News
MarketingProfs announces Driving Sales: What’s New, What Works and What Sticks, its Business-to-Business Forum 2007. The forum will be a live event held October 1-2 at the Renaissance Chicago Hotel in Chicago, IL. Top B2B experts in traditional and online marketing will share tips, secrets and techniques to help participants market more effectively.

Top industry experts will talk about creating a dialog between marketing and sales to generate higher profits and improved customer satisfaction. Speakers include

• Marketing’s New Role: Improving Sales Productivity Beyond Lead Generation
With John Coe, President, Protocol B2B
While lead generation and qualification will always be important, but marketing’s new opportunity is to create measurable programs to increase sales coverage, and thus improve sales productivity.

• How to Drive More Leads and Sales with Marketing Events
With M. H. “Mac” McIntosh, President, Mac McIntosh Inc.
McIntosh presents the inside secrets used by successful companies—large and small— to drive new business with marketing events

• How B2B Marketers Can Leverage the Power of Emerging Media
Moderated by David Armano, Vice President of Experience Design, Critical Mass
Panelists include: Todd Andrlik, Director of Marketing and PR, Leopardo Construction; Matt Lohman, Director of Business Development & Research, KnowledgeStorm; Chris Yeh, CEO, Ustream.TV. B2B top marketers share tips for leveraging blogs, wikis, podcasts, video, virtual worlds and social networks.

The MarketingProfs Business-to-Business Forum 2007 will provide marketing strategies and tips that meet the unique needs of B2B marketers, industrial marketing professionals and nonprofit (sponsorship-driven) managers. The program is open to members and non-members. Non-members who register for the Forum will receive a free year’s membership in MarketingProfs at the Premium Plus level as a bonus.

Register for the MarketingProfs Business-to-Business Forum 2007 at:

MarketingProfs, founded in 2000, is a comprehensive learning site for marketing professionals, with more than 275,000 members worldwide. Drawing on the expertise of more than 300 analysts, marketing professionals, and professors, MarketingProfs helps marketers all over the world – from the very largest to small start-ups – stay current and effective in the entire range of online and offline marketing areas.

Free membership to MarketingProfs includes a weekly newsletter on current issues and ideas, as well as access to the site’s basic library. The site also offers more than 20 non-sponsored virtual seminars a year. Premium (paid) memberships include access to a vast Premium Library, podcasts, marketing templates, buyers’ guides, benchmark surveys, and marketing guides.