McDavid Inks Edgerrin James to Launch Expanded Football Collection
September 27, 2007 (PRLEAP.COM) Sports NewsWoodridge, IL- McDavid, a leading maker of sports medicine and protective equipment, has partnered with Arizona Cardinals star Edgerrin James to support the company’s expanded line of protective football gear.
James will appear in marketing and advertising to promote McDavid’s collection of sports medicine products made for football, including HexPad® protective apparel.
HexPad® is lightweight padded compression wear that conforms and moves with your body. The padding is made up of individual, hexagonal shaped pads, which are permanently bonded to the apparel. The patented process of creating hundreds of separate pads provides excellent breathability and movement. HexPad® technology wraps seamlessly around the body providing maximum coverage and protection.
As part of the agreement, James will work with McDavid to develop product specific to his position as running back. HexPad® technology is a perfect complement to the body-to-body and body-to-ground contact that a running back experiences every play.
“We’re delighted to have Edgerrin on board to help support our line of protective equipment. James joins athletes like Dwayne Wade of the Miami Heat, Corey Maggette of the Los Angeles Clippers, and Francesco Toldo of Inter-Milan on our advisory team,” said Kevin Dixon, director of marketing for McDavid. “Their involvement is instrumental in building performance driven products that meet the needs of athletes performing at the highest levels.”
McDavid is no stranger to football having worked with NFL trainers for the past 20 years to help protect and heal athletes. Prior to joining the Cardinals before the 2006 season James spent seven years with the Indianapolis Colts and has amassed 10,385 rushing yards in his 8 year career including 1,159 last season with the Cardinals.
McDavid has been in the sports medicine market since 1969 when Dr. Robert F. McDavid designed and developed the first widely used lateral protective knee brace in football. The company now manufactures over 400 different innovative products for active people and athletes of all ages. The most widely used and recommended brand of braces among sports medical professionals, McDavid is the industry leader in sports medical products and technical performance athletic wear. McDavid’s expansive collection of equipment and apparel can be found at national sporting goods retailers such as The Sports Authority, Modell’s, and Champs. For more information please visit www.McDavidUSA.com.